Archive for March 2017
#86 How to Get Your Jewelry on Celebrities for Free
As a jewelry designer, you can’t help but notice it on everyone. For you, red carpets are not so much about music, movies, or culture…it’s all about the jewelry! Can I get a hellz yeah?! I can totally relate. For the longest time, I wanted to be the designer worn by celebrities. But I didn’t…
Read MoreEmail Marketing: Finding the Right Provider for Your Jewelry Business
Still on the fence about email providers? Afraid to make a decision or maybe even afraid to learn how it works? We have good news! Technology is always changing. Which means email marketing software is becoming more user friendly every day. Nearly every provider has tons of video tutorials walking you through every step of…
Read More#85 Legal Protection for Your Business with Lisa Fraley and Genavieve Shingle Jaffe
We’ve all been there. Your business is getting up and running, you have consistent sales, and everything’s just peachy! It’s exciting! Then you get a Cease and Desist letter in the mail. Panic. Someone is accusing you of copying their work. But you know you haven’t in your heart and soul. You’ve created that piece…
Read More#84 The #1 Way to Get More Traffic to Your Jewelry Website
Having a jewelry business these days sort of requires you to double as a marketing guru. Or at least it definitely feels that way sometimes! You’re learning new terms like “sales funnel” “pixel” and “brand assets” The big one I’m always hearing about is “website traffic.” All this really means one thing; finding people who…
Read More#83 Facebook Ads 101 for Jewelry Designers with Kathleen Cutler
It’s no secret. Everyone is pretty much hanging out on Facebook. So it’s naturally a really good way to connect with those DREAM Clients who’re gonna love your jewelry! Because of the ever-changing algorithms…posting on your fan page every day isn’t going to cut it like it used to. There’s some great news though: standing…
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