Tracy Matthews
Over time, as you evolve in your business, changes must be made. Your goals are different, and your situation changes as your business grows. It’s a good thing, though! You become a different person than you were when…
Read More
Happy New Year! I hope you all had a wonderful holiday! I am so thrilled about today’s episode! 11 key elements of a remarkable brand story, I know 11 sounds like a lot but trust me it’s totally…
Read More
As a jewelry designer, I’m asked all the time how to sell to retail stores. You’re ready. You’ve decided selling your jewelry wholesale is right for your brand, but you aren’t sure how to get started. Here are…
Read More
Still on the fence about email providers? Afraid to make a decision or maybe even afraid to learn how it works? We have good news! Technology is always changing. Which means email marketing software…
Read More
Did you know that getting your jewelry in the media not only increases exposure and brand awareness, but can also increase your sales too? It’s true! During the Tracy Matthews Designs days, my jewelry was frequently featured in…
Read More
A BRIEF STORY OF WHAT YOU DO AND WHY YOU DO IT I’m drawn to metalworking in simple and family inspired designs. HOW DID YOU GET INTO JEWELRY DESIGN? In April of 2006, I was struggling to find…
Read More
When I had my wholesale business, July was always a stressful month for a few reasons. We had a dip in cash flow because July is typically the slowest month of the year AND we were always scrambling…
Read More
A BRIEF STORY OF WHAT YOU DO AND WHY YOU DO IT I currently make wooden, electroformed copper and hybrid (wood & electroformed copper) rings. For most of my twenties I struggled to realise what I wanted to…
Read More
What would you do if you could easily triple your sales and number raving fans over last year? It’s a fact that the holiday season can account for nearly 50% of annual revenue for most jewelry businesses. What…
Read More
A BRIEF STORY OF WHAT YOU DO AND WHY YOU DO IT People would say I create jewelry pieces, I want to think I can make dreams come true. There is nothing like watching the delight of a…
Read More