Tracy Matthews

3 foolproof practices I used to create FREEDOM in my jewelry business

By Tracy Matthews / April 2, 2013

Author:: Tracy A few years ago, I took off on Vacation during the busiest selling season for jewelry and went to India for a month. Most of my peers thought I was crazy for even attempting to leave…

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Designer Spotlight: Tim Andrew & Giselle Duval

By Tracy Matthews / March 29, 2013

A brief story of what you do and why you do it. Giselle and Tim mysteriously transform simple steel into magical mini masterpieces by combining traditional metalworking techniques with a contemporary eye, while looking to mankind’s oldest inspirations…

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Why 20% can make all the difference in business.

By Tracy Matthews / March 26, 2013

In sales there is something called the 80/20 rule. It’s when 80% of your sales come from just 20% of your customer base. Every client is important, but you will always have about 20 percent of your client…

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Designer Spotlight: Lori Cohn

By Tracy Matthews / March 22, 2013

A brief story of what you do and why you do it. I create contemporary charm jewelry with meaning, focusing on wrap bracelets made with hand painted silk ribbon, leather, and traditional Japanese kimono cloth cord. The drive…

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Why you MUST think like a CEO (even if you have a solo jewelry biz)

By Tracy Matthews / March 19, 2013

“The entrepreneur is our visionary, the creator in each of us. We’re born with that quality and it defines our lives as we respond to what we see, hear, feel, and experience. It is developed, nurtured, and given…

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Designer Spotlight: Renee Troy

By Tracy Matthews / March 15, 2013

A brief story of what you do and why you do it. As a professional calligrapher for 35+ years, it led me on many creative paths due to my passion for the arts. I love creating, learning new…

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Tricks To Keep You Motivated & Inspired!

By Tracy Matthews / March 12, 2013

I have a confession to make… I’m a list maker. I write lists for everything! From what I need to buy when I go to the grocery store, to what I need to do if I am getting…

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Designer Spotlight: Dina Rudman

By Tracy Matthews / March 8, 2013

A brief story of what you do and why you do it. I love helping others look their best by giving them the tools to do it: teaching them how to wear the right colors, editing their wardrobes…

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An interview with Amber McCue: What is outsourcing and why is it important for growth?

By Tracy Matthews / March 5, 2013

Have you ever been confused about what outsourcing means? Do you think outsourcing is having your jewelry manufactured in China? The truth is, if you want to have more freedom in your life and in your jewelry business…

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Designer Spotlight: Diane Perry

By Tracy Matthews / March 1, 2013

A brief story of what you do and why you do it. I have been crafting jewelry for 5 years, but I have been an artist and crafter for many, many years. I am self-taught and always looking…

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