Tracy Matthews

Free Coaching Call for Jewelry Designers

By Tracy Matthews / January 15, 2013

Back when I (Tracy) started my first design business, I had no idea what I was doing. I did almost everything the wrong way! I had a failure of a marketing plan, I amassed mounds of debt, and…

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What’s holding YOU back from having a profitable jewelry business?

By Tracy Matthews / January 14, 2013

Here at F&TA we are always telling you about all the ways we can help your business. Whether it be massively increasing profits, expanding your company, finding your perfect customer, or perfecting marketing, we are confident we can…

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Win a Full Scholarship for F&TA’s Laying the Foundation: Volume 1!

By Tracy Matthews / January 11, 2013

There is a scholarship contest for Volume 1! This is the second round of our Laying the Foundation program. The pilot program was an instant success and this year it will only get better!It is guaranteed to change…

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Designer Spotlight: Lisa Lavado

By Tracy Matthews / January 11, 2013

A brief story of what you do and why you do it. For several years, I enjoyed jewelry making as a hobby. I left my accounting job to stay home with my three year old and my newborn.…

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Why Joining a Community Will Help You Reach Your Jewelry Business Goals

By Tracy Matthews / January 1, 2013

My alarm went off at 5:15 AM as it does every morning—except Sunday. It’s super cold (35 degrees fahrenheit!) and still really dark, but I get dressed in my workout clothes and head out to meet my friend…

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Designer Spotlight: Rebecca Leonard

By Tracy Matthews / December 28, 2012

A brief story of what you do and why you do it. I am an artisan jewelry designer and have real passion for beads and creating! Besides my online shop I sell to specialty boutiques and at artisan…

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A Christmas Gift from Flourish and Thrive

By Tracy Matthews / December 25, 2012

In honor of the holiday season, Tracy & Robin are giving away a powerful tool to help give your jewelry business a jump start in the upcoming year. Everyone knows that goal setting is important, but if your…

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Designer Spotlight: Heather O’Cain

By Tracy Matthews / December 21, 2012

A brief story of what you do and why you do it. I like to make unique, one-of-a-kind statement necklaces and everyday jewelry by upcycling vintage jewelry and everyday items. I love the challenge of taking an old…

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My #1 Tip to help you Reach Your Business Goals in 2013

By Tracy Matthews / December 19, 2012

Last year I set out some pretty lofty goals for myself and for my business. At the beginning of the new year, I am always super motivated to make stuff happen. The previous year was a huge transitional…

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Designer Spotlight: Sarah Alotaibi

By Tracy Matthews / December 13, 2012

A brief story of what you do and why you do it. I have passion for drawing since I was a little child. So I used this talent, along with my interest in fashion and art, to design…

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