Tracy Matthews

5 tips to make your Pinterest boards irresistible to follow

By Tracy Matthews / February 19, 2013

#1. It’s all about what THEY love: While creating your Pinterest boards you will definitely have to keep your ideal clients in mind. After all, aren’t you creating these boards for them to enjoy? So as jewelry designers,…

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Designer Spotlight: Kianna Jabri Elam

By Tracy Matthews / February 15, 2013

A brief story of what you do and why you do it. I create handmade jewelry. My specialty is bracelets, but I am hoping to expand my line. I love giving my customers custom designs that they trust…

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You’re Successful And You Know It!

By Tracy Matthews / February 12, 2013

I’m successful and I know it! Now, say it like you mean it. OK, so maybe you’re not exactly where you want to be in your business, but you’re on your way and one of the most important…

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Designer Spotlight: Carol Creech

By Tracy Matthews / February 8, 2013

A brief story of what you do and why you do it. I make things. I love working with my hands and always have. As a child, I spent hours diligently copying nature note cards to learn how…

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PR Tips from the Expert: Make Headlines for Your Jewelry Biz

By Tracy Matthews / February 6, 2013

Are you ready to get some recognition in the press for your jewelry business? I interviewed PR Rock Star Melissa Cassera about elevating a business to celebrity status. She blasted a bunch of false assumptions I had about…

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Designer Spotlight: Barbara Branson

By Tracy Matthews / February 1, 2013

A brief story of what you do and why you do it. As a young girl, I love the gypsy look of lots of jewelry and not just in gold, but in silver, brass, and copper and I…

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How to Be Financially Free: Interview with Kate Northrup

By Tracy Matthews / January 29, 2013

Today, I am speaking with my friend Kate Northrup.  I’ve known Kate for several years now and I am always amazed by her wise words. In this “do-over” interview (my computer crashed and I lost the original) we…

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Designer Spotlight: Anne Bliss

By Tracy Matthews / January 26, 2013

A brief story of what you do and why you do it. I quit my job as a Customs Broker/office manager to stay home when our first child was born. I started Bliss Designs when our oldest was…

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Hate setting goals? The 3 most common excuses and why they don’t hold.

By Tracy Matthews / January 23, 2013

Guest Author: Caroline Zwick Imagine you had a little genie lamp and one Sunday morning, you happen to rub it on its side and out pops a humongous blue genie with shining gold bracelets around his wrists. You…

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Designer Spotlight: Ana Talukder Simpson

By Tracy Matthews / January 18, 2013

A brief story of what you do and why you do it. Ana shed her corporate life and started her jewelry company, The Pretty Peacock in 2008. The goal was to create jewelry that evokes emotion and crafted…

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