Tracy Matthews
What gets you excited to get out of bed every morning? One of my favorite things in the world is to wake up in the morning, check my inbox, and see an inquiry for an engagement ring or…
A brief story of what you do and why you do it: I have been a performer for most of my life, and lavish costumes and jewelry come with the territory. When I am on stage I love…
Are you struggling to get more jewelry sales online? I know what you might be thinking: my customers want to try my jewelry on before they buy it? I am here to challenge that belief! It may seem…
A brief story of what you do and why you do it: Jewelry making has been a passion since childhood. What I enjoy the most of making jewelry is how a hand crafted piece can make an impact…
Have you ever worried that having a STRONG opinion might turn off DREAM buyers? Or maybe you are worried about taking design risks because it’s too “OUT there” and it might affect your sales? Although it might seem…
Back in the day, when I was traveling to trade shows and needed a full sample line of jewelry to display, I was the worst. Late into the night before my early morning flight, I would be awake…
Do YOUR loved ones think you are CRAZY that you desire to follow your DREAM of becoming a successful jewelry designer? OR maybe your friends and family give you loads of encouragement but they have awful advice and…
Are you lost for things to blog about or post on social media? If you are feeling stuck about what to write about for your blog or social media or are having difficulty curating content for Instagram and…
Several years ago, I landed a HUGE order for QVC. I was so excited to be working with them, as it was going to open up my designs to an entire NEW breed of clients. Before my first…
A brief story of what you do and why you do it: I create one-of-a-kind designs to help women find the piece of accessory that will boost their confidence, make them feel beautiful and unique when they are…