Tracy Matthews
“The entrepreneur is our visionary, the creator in each of us. We’re born with that quality and it defines our lives as we respond to what we see, hear, feel, and experience. It is developed, nurtured, and given…
A brief story of what you do and why you do it. As a professional calligrapher for 35+ years, it led me on many creative paths due to my passion for the arts. I love creating, learning new…
I have a confession to make… I’m a list maker. I write lists for everything! From what I need to buy when I go to the grocery store, to what I need to do if I am getting…
A brief story of what you do and why you do it. I love helping others look their best by giving them the tools to do it: teaching them how to wear the right colors, editing their wardrobes…
Have you ever been confused about what outsourcing means? Do you think outsourcing is having your jewelry manufactured in China? The truth is, if you want to have more freedom in your life and in your jewelry business…
A brief story of what you do and why you do it. I have been crafting jewelry for 5 years, but I have been an artist and crafter for many, many years. I am self-taught and always looking…
Guest Author: Heidi Thompson Make it about your customer All of your marketing needs to be focused on what your customer is interested in. Think about what else your ideal customer purchases that doesn’t compete with your product.…
I have a secret that I want to share with you… ..(well maybe it’s not a big secret…read on…) For the past several weeks you might have seen some emails from us talking about Marie Forleo and her…
A brief story of what you do and why you do it. I design my jewelry on a CAD program and work closely with my contractor to make sure the design is optimal from both a “design” point…
#1. It’s all about what THEY love: While creating your Pinterest boards you will definitely have to keep your ideal clients in mind. After all, aren’t you creating these boards for them to enjoy? So as jewelry designers,…