Best Practices

The Formula for a Stellar Press Pitch Letter

By Tracy Matthews / August 5, 2014

Did you know that getting your jewelry in the media not only increases exposure and brand awareness, but can also increase your sales too? It’s true! During the Tracy Matthews Designs days, my jewelry was frequently featured in…

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Last Minute Collection Development Tips for Maximum Holiday Sales

By Tracy Matthews / July 29, 2014

When I had my wholesale business, July was always a stressful month for a few reasons. We had a dip in cash flow because July is typically the slowest month of the year AND we were always scrambling…

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4 Problems Jewelry Designers Face During the Dog Days of Summer

By Tracy Matthews / July 15, 2014

Are you frustrated because your cash flow and sales are low during the summer months? Does a slump in sales make you feel down on your luck and unmotivated to move forward in your business? My first year…

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How to Plan a Holiday Sales Cycle That Increases Your Revenue by 50% Over Last Year

By Tracy Matthews / July 8, 2014

July is the start of the third quarter and before you know it the holiday season is going to be here. When I had my wholesale and RTW jewelry business, the last 4 months of the year always…

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Quick Ways to Get “Results” for Your Jewelry Business

By Tracy Matthews / July 1, 2014

Over the years, I’ve been really “results” focused in my jewelry business. For me, setting goals and achieving those goals is so gratifying. In fact, most recently, I had a strong desire to have a waiting list for…

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5 Mistakes Designers Make when Photographing Jewellery

By Tracy Matthews / June 24, 2014

This is a guest post by Jess Van Den, the maker of Epheriell jewelry & the founder and editor of Create & Thrive, the site where you can learn how to turn your handmade hobby into a thriving…

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How to Get a Retail Buyer’s Attention (and Get Them To Email You Back)

By Tracy Matthews / June 17, 2014

Are you tired of sending emails to buyers and only getting crickets in response? We know! It can feel frustrating and defeating. Over the past several years, the retail landscape has changed and it has become increasingly more…

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Overwhelmed by How to Leverage PR for Your Jewelry Biz? Tips from PR Experts.

By Tracy Matthews / June 10, 2014

Are you overwhelmed by how to get and leverage your PR for your jewelry biz? Learn how to DIY with simple tactics from the experts. Public relations can feel like an overwhelming endeavor these days. We totally get…

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Attributes for Success Stolen from Famous Jewelry Designers

By Tracy Matthews / June 3, 2014

Over the years, I’ve been super curious about what makes ONE designer a success while another with equal talent never goes anywhere… One is inducted into the CFDA and another can’t get a store to return her email.…

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5 Things to Consider Before You Hire Employees or Contractors for Your Jewelry Business

By Tracy Matthews / May 27, 2014

By Robin Kramer It’s time! The sales are coming in, your business is booming and you are at a point in your jewelry business where you need to hire someone in order to keep the momentum building. Lucky…

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