Best Practices

#246 Simple Jewelry Bench Tips with Corkie Bolton of Metalsmith Society

By Tracy Matthews / April 2, 2020

Breaking news: double-sided tape is about to rock your world. At least, that’s what happened to me when I sat down with Corkie Bolton for a second round of podcasting! It’s so great to meet other jewelers with…

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#245 How to Pivot Your Sales Strategy When Your Shows Are Off and Stores Aren’t Buying

By Tracy Matthews / March 31, 2020

“Shows are canceled, stores are closed, and sales are down. How do I sell at a time like this?” This sentiment has been popping up all over the jewelry community. It’s a scary and uncertain time, but you…

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Bonus Episode #2: Your Jewelry and Product Business in the Face of Uncertainty

By Tracy Matthews / March 19, 2020

Are you freaking out a little bit? Don’t worry, the voice of reason is here! I’m talking about Jason R. Ayers, of course. In Part 1 we talked about what you can do to protect your mindset and…

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Bonus Episode #1 Your Jewelry and Product Business in the Face of Uncertainty

By Tracy Matthews / March 17, 2020

Breathe in, breathe out. It’s a scary time to be a business owner right now. I’m sure COVID-19 wasn’t a part of your 2020 business plan, but here we are. Although it might feel like the world is…

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#242 Becoming a Private Jeweler with Stephanie Gottlieb

By Tracy Matthews / March 10, 2020

Do you ever stalk other jewelry designers on Instagram? Yeah… I confess! It was no wonder that after stalking this designer’s IG that I wanted to interview her. She’s a private jeweler and designer of all things sparkly,…

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#241 Growing an Omnichannel Business with Carbon & Hyde

By Tracy Matthews / March 3, 2020

Some people think selling fine jewelry online is impossible. Oren Katz from Carbon & Hyde is here to prove them wrong. Born into a family of fine jewelers, Oren Katz and her sister Yarden turned their family-owned traditional…

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#239 How to Use Snail Mail to Grow Your Sales with Miriam Schulman

By Tracy Matthews / February 18, 2020

When was the last time you got a fun surprise in the mail from a brand you like? The truth is, not a lot of companies aren’t sending out snail mail anymore… which makes it the perfect opportunity…

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#238 Ask Me Anything: Questions From Our SOS Students

By Tracy Matthews / February 11, 2020

What kind of questions are successful, in-demand jewelry designers asking about their business? Today, we’re going to find out – and answer them! I get Insta DMs all the time with questions about everything from sales to social…

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#236 Celebrating Our Students’ Successes

By Tracy Matthews / January 28, 2020

Building a business takes courage. I’ve seen designers try to do the same thing over and over again expecting something to change because they’re afraid of what might happen if they try something new. The monotony is familiar…

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#235 What’s Working NOW to Market and Sell Jewelry

By Tracy Matthews / January 21, 2020

I wish I could say the jewelry market isn’t saturated, but let’s be honest… it is. But I’m not telling you this to discourage you. On the contrary, you need to know that it takes consistent strategy and…

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