Best Practices

You’re Invited!! FREE training – 5 Secrets to Holiday Success

By Tracy Matthews / July 11, 2013

Marketing Roadmaps, Effective Sales Goals, and Accountability Partners Tracy & Robin are going to show you how to harness the power of the holiday season and boost your 2013 jewelry sales above and beyond your most ambitious sales…

Tip: Make it Easy for Editors to Feature Your Jewelry for Holiday

By Tracy Matthews / July 2, 2013

Even though the dog days of summer are upon us, it’s not time to slack off in your jewelry business. Savvy jewelry designers are working hard (and having a little fun too) during the summer months. If you…

Overwhelmed? What to do if you are feeling discouraged

By Tracy Matthews / June 25, 2013

One of the things I learned the hard way was that it doesn’t pay to get discouraged. Keeping busy and making optimism a way of life can restore your faith in yourself. ~Lucille Ball Too Many Things on…

How to ROCK your Holiday Jewelry Sales

By Tracy Matthews / June 18, 2013

Imagine it’s November 1st. For the first time since you started your jewelry biz, you’re not freaking out about getting enough Holiday sales. In fact, you are calm and even planning to take some time off to spend…

The inside scoop: when should I hire a Contractor vs. an Employee?

By Tracy Matthews / May 27, 2013

Robin and I hear this all of the time:: “I feel so overwhelmed! I want to pull my hair out because I have so many things to do. I know I should be acting like a CEO, but…

You ARE worth it!

By Tracy Matthews / May 21, 2013

I just love our F&TA community of jewelry designers! There is so much support, sharing and love for one another… it’s truly awesome. A few topics having been popping up and I thought it would be good to…

Be careful what you wish for… cuz you just might get it!

By Tracy Matthews / May 14, 2013

I love a good wish (business or otherwise) and I especially love having a sales goal/wish and going after it! I have been fortunate to have many wishes come true, and one in particular that was a big…

The 5 signs that you know your are in the right place with your jewerly biz

By Tracy Matthews / May 7, 2013

Today, we Robin & I wanted to talk about how to know you are in the right place. Having your own business can be exhilarating, rewarding and fun! However, at times you might feel bogged down by responsibility…

The secret to increasing your income as a jewelry designer

By Tracy Matthews / April 30, 2013

Jewelry designers ask me all the time how it’s even possible to make a good living as a designer. I think it’s a common struggle, I love making and designing jewelry, but how can you really turn all…

The Secret to Creating Maximum Profits (and Personal FREEDOM) in your Jewelry Biz

By Tracy Matthews / April 16, 2013

Author: Tracy Matthews & Robin Kramer In 2004, I was invited by a friend to travel to India. As a long time yoga practitioner, going to India was a dream of mine and something that I was passionate…