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Wholesale (Selling to Stores)

sell jewelry to luxury retailers

#168 How to Get Your Jewelry Into Luxury Retail with Delia Folk

By Tracy Matthews / September 25, 2018

Luxury retail is all about your brand, not the materials you design with.   Jewelry buyers are looking for exclusive brands, new designs, and fresh takes on trends!   So if your jewelry falls into any of those…

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ooak jewelry sales

#95 How to Sell OOAK to Retail Stores

By Tracy Matthews / May 30, 2017

Think you can’t sell your OOAK designs to retail stores ? That making one off pieces is only good for in person events or online sales? Think again! In this ever changing economy, store owners have changed their…

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#91 The 7 Stages to Accelerate Jewelry Business Success

By Tracy Matthews / May 2, 2017

Designers always ask me, “Tracy, how did you create a jewelry brand that consistently generates multiple 6 figures and only spending 10% of your working time in it?” Well, it wasn’t because of the 30 page business plan…

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End of Year Planning Prep with Robin Kramer

#69 End of Year Planning Prep with Robin Kramer

By Tracy Matthews / November 29, 2016

The holidays are officially here, so there’s no doubt you’re super busy with orders and shows. But all the craziness aside, there’s one other thing you might have forgotten… Planning for 2017! I know it seems impossible when…

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To consign or not to consign, that is the question with Robin Kramer

#61 To consign or not to consign, that is the question with Robin Kramer

By Tracy Matthews / October 4, 2016

Consignment. If you’ve been selling to stores at all you’ve likely been asked to consign your jewelry. Robin and I are hosting this episode together today because we get asked “All Of The Time” for our opinion on…

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How to Create a Wholesale Line Sheet that Catches a Retailer's Attention

#43 How to Create a Wholesale Line Sheet that Catches a Retailer’s Attention

By Tracy Matthews / May 31, 2016

You only get one first impression! And…according to Forbes Magazine it takes at most 30 seconds for a total stranger to form their first impression of you. You might be thinking, what does this have to do with…

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How to Create a Wholesale Line Sheet that Catches a Retailer's Attention

#43 How to Create a Wholesale Line Sheet that Catches a Retailer’s Attention

By flourishthrive / May 31, 2016

You only get one first impression! And…according to Forbes Magazine it takes at most 30 seconds for a total stranger to form their first impression of you. You might be thinking, what does this have to do with…

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How to Get Your Jewelry in Stores: 12 Strategies to Increase Wholesale Sales

#42 How to Get Your Jewelry in Stores: 12 Strategies to Increase Wholesale Sales

By Tracy Matthews / May 24, 2016

Do you remember when you were a kid and you dove (or fell) into the deep end of the swimming pool for the very first time? Overwhelming + a little scary, right? That’s the same feeling a lot…

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#15: Trade Show Planning Tips from a Trade Show Carnie

By Tracy Matthews / December 8, 2015

Are you completely overwhelmed by the world of trade shows? You’re not alone. With hundreds of trade shows to choose from and plan for, the whole process can be daunting. Whether you like it or not, trade shows…

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