Wholesale (Selling to Stores)

#239 How to Use Snail Mail to Grow Your Sales with Miriam Schulman

By Tracy Matthews / February 18, 2020

When was the last time you got a fun surprise in the mail from a brand you like? The truth is, not a lot of companies aren’t sending out snail mail anymore… which makes it the perfect opportunity…

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#210 How to Recession-Proof Your Business

By Tracy Matthews / July 16, 2019

Today’s topic is very close to my heart: recession-proofing your business.  If you’ve listened to my story, you know my first business got wiped out by the Great Recession of 2008.  I used to carry a lot of…

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#203 What YOU Need to Know in 2019 About the Current Wholesale Climate with Robin Kramer

By Tracy Matthews / May 28, 2019

This week is Robin’s birthday! I’m so excited to be chatting with her about the rapidly changing world of wholesale… Robin is our go-to girl in this department… She’s our wholesale and sales expert. And in the 7…

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#194 How To Set Up Your Website For More Wholesale Orders

By Tracy Matthews / March 26, 2019

I might sound like a broken record but… Do you know what your BIGGEST sales tool is? So many people are still getting it wrong! Your website is your number one sales tool. It doesn’t matter if you’re…

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#168 How to Get Your Jewelry Into Luxury Retail with Delia Folk

By Tracy Matthews / September 25, 2018

Luxury retail is all about your brand, not the materials you design with.   Jewelry buyers are looking for exclusive brands, new designs, and fresh takes on trends!   So if your jewelry falls into any of those…

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#95 How to Sell OOAK to Retail Stores

By Tracy Matthews / May 30, 2017

Think you can’t sell your OOAK designs to retail stores ?   That making one off pieces is only good for in person events or online sales?   Think again!   In this ever changing economy, store owners…

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#91 The 7 Stages to Accelerate Jewelry Business Success

By Tracy Matthews / May 2, 2017

Designers always ask me,   “Tracy, how did you create a jewelry brand that consistently generates multiple 6 figures and only spending 10% of your working time in it?”   Well, it wasn’t because of the 30 page…

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#69 End of Year Planning Prep with Robin Kramer

By Tracy Matthews / November 29, 2016

The holidays are officially here, so there’s no doubt you’re super busy with orders and shows.   But all the craziness aside, there’s one other thing you might have forgotten…   Planning for 2017!   I know it…

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#61 To consign or not to consign, that is the question with Robin Kramer

By Tracy Matthews / October 4, 2016

Consignment.   If you’ve been selling to stores at all you’ve likely been asked to consign your jewelry.   Robin and I are hosting this episode together today because we get asked “All Of The Time” for our…

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#43 How to Create a Wholesale Line Sheet that Catches a Retailer’s Attention

By Tracy Matthews / May 31, 2016

You only get one first impression!   And…according to Forbes Magazine it takes at most 30 seconds for a total stranger to form their first impression of you.   You might be thinking, what does this have to…

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