The Top 4 Email Marketing Platforms for Jewelry Designers
Congrats! If you found your way here, that means you must be serious about taking your jewelry or creative product business to the next level with email marketing.
Every thriving business utilizes multiple marketing channels to create sales funnels. Email messaging is one of the most valuable channels, simply because it's one of the few that you can own completely. Social media platforms constantly change without our control and at a certain point, they could even disappear without notice.
Building and nurturing a strong email list ensures that no matter what happens in the world, you have a direct line of communication with your brand's customers and future customers.
Before you can become an email marketing professional, however, you have to get set up on an email marketing platform.
What Are Email Marketing Platforms?
Essentially, an email marketing platform is a tool that regulates, organizes, and streamlines your marketing process. While you might be able to manage a few email blasts to 50 customers from your personal email account, things can get chaotic quickly once your email list grows to 100, 1,000, or 10,000.
Email marketing platforms take a lot of the heavy lifting out of email marketing by automating sends, tracking data, and even offering email templates. These features not only make your life easier, but also provide important information about how your marketing campaigns are performing so that you can continually make improvements (and more sales!).
There are numerous email marketing platforms available, but no two are alike. We're sharing four of our favorite options specifically for jewelry designers and creative product makers.
MailChimp is a popular email platform that allows you to set up signup forms, automate sends, build emails with templates, receive automatic analytics, and more.
The email builder is one of the primary selling points of MailChimp. MailChimp features a feature-rich email builder, with the ability to start from scratch or customise a template. From there, you can create emails that are viewable in nearly any browser and on any device.
MailChimp’s email stats and analytics are also a big reason to choose the platform. MailChimp provides in-depth information on every person that joins your list, as well as how each email performs. Coupled with bounce reports, you can ensure you have a healthy list and emails that are performing as well as possible.
If you’re looking for an email marketing platform and then some, Klaviyo could be just what you need. Klaviyo offers email marketing, like MailChimp, but also features integrations with your other channels.
Klaviyo can integrate with Shopify, Magento, WooCommerce, and other eCommerce platforms. These integrations allow you to seamlessly track your email campaign performance from email, to site, to checkout. These insights make it possible to fine tune your messaging and reduce the chances you lose a customer between your email and their shopping cart.
For those of you that are unafraid of getting elbow-deep in information, Klaviyo is an undeniably powerful eCommerce platform.
Omnisend is a marketing platform that focuses not only on email, but also on omnichannel marketing in general. This means Omnisend can be used to track email activity, as well as activity across your site and even SMS text campaigns.
One of the most highlighted features of Omnisend is their SMS text messaging campaign functionality. With an SMS campaign, you can go beyond email and text your customers unique offers or alert them to new products.
If you’re looking for a fully-featured, omnichannel marketing solution, Omnisend is a great option. Omnisend also offers tier-based pricing, giving you a consistent monthly rate. This can make it cheaper or more expensive than Klaviyo’s pricing, which is based on the specific number of emails you send.
Convert Kit is a marketing platform tailored to fit creators. Convert Kit features an email builder, product management tools for eCommerce, workflow automations, and more.
Convert Kit pays special attention to growth, giving you the tools you need to build landing pages, add in subscriber buttons, and feature downloadable resources. (Like a guide for your audience in exchange for their email.)
Convert Kit is a great choice for anyone wanting to focus on a multi-pronged campaign, not just an email strategy. But, if you’re looking to do a lot of list management and segmentation, Convert Kit can be rather limited in this regard.
Make Your Marketing Easy with Our Email Bundle
If email still feels like a drag and you struggle to find the time to learn all the latest tricks of the trade…we've got something we know you'll love! Our Emails That Sell Done for You Bundle has everything you need to know to kickstart a powerful email marketing plan for your jewelry business.
You'll get 600+ subject lines, email templates for you to easily plug-and-play, a promotion plan to follow, and a 12-month done for you marketing calendar you can apply to your business right now. Here's to leveling up your business…and for only $47!