#285 How this Designer Built a Values-Driven Business and More Than Doubled Her Sales this Year with Alyssa Miner

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If you think getting clear on your brand values doesn’t need to be a priority, get ready to change your mind, m’dear.


I’ve got an inspiring interview for you today.


Alyssa Miner is a Laying the Foundation grad and current Momentum student. As the founder of Jammin Hammer, her goal is to share beauty with the world through hand-crafted artful jewelry and inspired collaborations.


And it gets better…


In fact, her 2020 summer sales exceeded her 2019 holiday sales. In the middle of a pandemic! Is your mind blown yet?



This wasn’t a matter of working longer hours and making more personal sacrifices. No, she hit those numbers by streamlining her process and really dialing in her brand story, brand values, and messaging.


Any jewelry brand can do what she did. But that doesn’t mean it’s easy. Let’s dive in, shall we?


Click here to download the show notes


A Streamlined Creative Process


Alyssa has a passion for creating one-of-a-kind pieces, but she hadn’t done so in years because she believed OOAK wasn’t a scalable business model.


Laying the Foundation changed her mind.


Once she realized she was only limiting her possibilities by avoiding the OOAK work she loved, she got to work.


Alyssa found ways to incorporate unique, one-of-a-kind pieces into her cohesive collections. Before she knew it, her DMs were blowing up with raving fans.


A Captivating Brand Story


There are so many jewelry brands out there vying for your customers attention. So what makes them choose you above all the rest?


With a little guidance from mentors and coaches, Alyssa cracked the code.


Turns out, she wasn’t communicating what her brand was really about. By dialing in her brand story and brand values, she was able to start forming deeper connections with her Dream Clients and building community online.


Alyssa credits this as the major turning point for her brand that led to skyrocketing sales.


It’s Never Too Late to Learn


When she began this journey of brand growth, Alyssa was far from a jewelry novice. But one of her big takeaways from this experience is that it’s never too late to learn.


Because, at the end of the day, you don’t know what you don’t know.


As Alyssa puts it, you can do everything else right, but without diving deep into connecting with your clients, you won’t see the growth you’re looking for.


Listen to the full episode above to hear more of Alyssa Miner’s inspiring story and the details of her success.


xo, Tracy


Links:


Follow Alyssa on Instagram!


Jammin Hammer Jewelry


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