#282 How to Find Your North Star and Align With What Matters with Jason Ayers

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I think I can speak for almost everyone when I say: it’s been an incredibly tough year.

I spent the first few months scrambling to make rapid adjustments and meet the unprecedented and ever-changing needs of my community. Somewhere along the way, I fell out of alignment with what I truly wanted from my business.

And I know I’m not the only one.

My partner, Jason Ayers, was a huge help to me in the process of finding my “north star” and realigning myself with what really matters.

So, as much as I want to keep him all for myself, I thought it would be best to get him on the podcast to recap some of the guidance and strategies he uses to help business owners seek alignment in their business on a number of different levels.

We’re gonna talk about how to clarify the direction you’re headed in business in a way that causes less friction and lets you have more fun along the way. 

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Click here to download the show notes

Clarify How You Want to Feel

No matter how logical and rational you think you are, the reality is that you’re trying to get to where you’re going because of how you think it’s going to make you feel.

Realizing this is the first step to defining your North Star. From here, you can get clarity on how you want to feel and identify what’s motivating you to move forward.

Things will get a lot easier in your business when you do this.

Define What You’re Moving Toward

When Jason consults with business owners, they’re often eager to tell him what they don’t want, but they struggle to conjure up what they do want.

Here’s the problem, when you’re focused on the negative, you’re focused on running away from something with little to no direction in what you’re running toward.

When you sit down to think about your business goals, you might think “well, I don’t want a business that looks like X, Y, and Z.” Okay, that’s a good start, then what do you want your business to look like?

Define what you’re moving toward, in no uncertain terms. Give shape and form to your goals, so you actually have something to aim at.

Learn to Enjoy the Journey

Ambitious people often fall into the trap of, “When I get there, I’ll be happy.” It’s natural.

But once you reach that destination, what’s next? If you haven’t learned to experience happiness along the journey there, you’re setting yourself up for dissatisfaction.

So just remember, even though it’s great to have ambition and goals to work toward, it’s equally as important to find fulfillment in the process.

Listen to the full episode above to learn more about how people fall out of alignment and how to recognize the symptoms so you can course-correct.

xo, Tracy


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