Laying the Foundation

#328 The Mindset Shifts Required to Become a 7 Figure Business Owner

By Tracy Matthews / December 7, 2021

Let’s get real about what it takes to grow your business to the 7 figure mark. This is a bit of a continuation on last week’s Thrive by Design Episode, What It Really Takes to Grow From $100K…

Read More

#322 Behind the Scenes of the Desired Brand Effect Book

By Tracy Matthews / October 26, 2021

It’s finally happening, m’dear. My book, The Desired Brand Effect, is launching on November 9th, 2021. People reach out to me all the time to tell me they want to join one of our business coaching programs but…

Read More

#303 The 5 Most Important Pages on Your Website with Coach Erin Alexander

By Tracy Matthews / May 25, 2021

When was the last time you took an honest look at your website? Your website may be the most important asset for your eCommerce brand. It’s a 24/7 one-stop-shop for customers to shop your products and learn about…

Read More

#293 7 Ways to Use Video Marketing in Your Jewelry Business

By Tracy Matthews / March 16, 2021

Have you been scrolling through your Instagram feed and come across a video from your favorite brand, promoting a new product? Or how about a video testimonial on a homepage that influenced you into buying something? Any video…

Read More

#287 Ask Me Anything About Your Jewelry Business

By Tracy Matthews / February 2, 2021

I’m in a great mood today, m’dear! We just wrapped up our Marketing Makeover Challenge with an amazing masterclass, and it was a huge hit in the community.  During the challenge, I hosted a live Q&A for designers…

Read More

#286 Before & After Laying the Foundation: Hear from 4 Students

By Tracy Matthews / January 26, 2021

After such an unpredictable year, I know a lot of makers may find themselves asking, “Is it really worth it to keep investing in my business?” Today I hope I can show you why the answer should be…

Read More

#285 How this Designer Built a Values-Driven Business and More Than Doubled Her Sales this Year with Alyssa Miner

By Tracy Matthews / January 19, 2021

If you think getting clear on your brand values doesn’t need to be a priority, get ready to change your mind, m’dear. I’ve got an inspiring interview for you today. Alyssa Miner is a Laying the Foundation grad…

Read More

#284 5 Reasons Your Marketing Isn’t Working with Alison Haselden

By Tracy Matthews / January 12, 2021

I’m super excited to share this episode with you, m’dear. Not only do I have an amazing guest this week, but we’re also talking about one of the most important topics for the new year: marketing. That’s right,…

Read More

#283 Our Top 5 Marketing Strategies for 2021

By Tracy Matthews / January 5, 2021

Happy new year, m’dear! I’ve never been so excited to say that, to be honest. I’m so ready to leave 2020 in the past and look forward to a brighter future. There’s a lot to be said about…

Read More

#282 How to Find Your North Star and Align With What Matters with Jason Ayers

By Tracy Matthews / December 29, 2020

I think I can speak for almost everyone when I say: it’s been an incredibly tough year. I spent the first few months scrambling to make rapid adjustments and meet the unprecedented and ever-changing needs of my community.…

Read More