#283 Our Top 5 Marketing Strategies for 2021

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Happy new year, m’dear!

I’ve never been so excited to say that, to be honest. I’m so ready to leave 2020 in the past and look forward to a brighter future.

There’s a lot to be said about this last year, no doubt. 

For all the negative, it was incredibly inspiring to watch so many brilliant and creative people grow in the face of adversity and enter the new year with improved confidence, strategy, and goals.

2020 truly changed the jewelry industry forever, and people are buying online more than in person these days. So, it’s absolutely vital to have a strategic online marketing plan in order to compete in the new year.

Today I’m going to walk you through the top 5 must-have online marketing strategies for jewelry and creative product brands as we head into 2021.

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Know Your Audience

Every jewelry brand should determine the specifics of who their dream customer is and cater their content directly to them in every marketing effort: whether on social media, email messaging, ads, or your website.

When your followers see the content you’re creating, you want them to think, “OMG, this was made just for me!”

In 2021, this is non-negotiable, simply because if you aren’t showing up and meeting your audience’s specific needs, someone else will. 

FYI, this is a big topic we cover in our Laying the Foundation program, and we’ll be diving into some quick and easy tips to get you started in our Marketing Makeover Challenge later this month. 

Champion Customer Support

Customer support is so important because it’s one of the advantages small businesses have over giant, impersonal brands. 

A good place to start? Make sure that you never leave an email, comment or direct message unanswered. Better yet, try to respond to all messaging within 24 hours of receiving it. 

Stellar customer support shows your followers that you respect them. It also can help create a more human connection between you and your following. 

Get creative with how to infuse personalization into your customer support interactions – especially on social media. Utilize emojis, GIFs, even images, video, or voice chat to really stand out from the crowd. 

Get on the Video Content Train

I know video content can be daunting, but it becomes more and more vital to branding with each passing year.

Even if you aren’t ready to crack the Youtube code with your business yet, you have plenty of opportunities to leverage it on other platforms like Facebook and Instagram, and your website.

Instagram now offers video sharing opportunities on 5 different features within the app: Main Feed, Stories, IGTV, Live, and Reels. 

So don’t be shy, hop on the video content train in 2021!

xo, Tracy


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