Episode #584: How to Stretch Yourself to Make 10K (or More) This May and Bring Your Clients Along for the Ride
What Would You Do With an Extra $10,000 This Month?
Not next quarter. Not “someday.” This May.
I know that might feel like a stretch. That is kind of the whole point. In this episode of Creatives Rule the World, I am walking you through the stretch goal mindset that has helped hundreds of jewelry designers have their best months ever, and the strategy of enrolling your customers and community in helping you get there.
Because here is what most jewelry designers get wrong: they keep their goals private. They worry it will feel cringe, or uncomfortable, or like too much pressure. And in doing that, they cut themselves off from the very audience that wants to celebrate them.
Why a Stretch Goal Works Better Than a Realistic One
Realistic goals are fine. But they are not motivating. A 10 to 20 percent increase over last month? Your brain barely registers that as exciting. But three times what you did last month? That lights something up inside you.
A stretch goal is not about pressure. It is about possibility. It is about showing yourself what you are actually capable of when you stop playing small. And here is the secret: even if you do not hit the number, the actions you take chasing that big goal will take you further than any comfortable, safe goal ever could.
Real Designers, Real Results
Lindsay is a student mentor inside our DBE Sales Accelerator. Before the 10K in May Challenge, the most she had ever made in a single month was around $6,000 to $8,000 during the holiday season. She went into May thinking it was impossible. Three days in, she had $30 in sales and was ready to quit.
She kept going, emailed more than felt comfortable, posted every single day and enrolled her community in the journey. And three days before May ended, she crossed $10,000 , and closed the month at $12,000 in sales.
Then there is Twyla Dill. A multiple six-figure jewelry designer who challenged herself to do $100,000 in five weeks. She enrolled her audience in the process by sharing her progress daily, tying it to retiring part of her collection, and doing it around her birthday to make it a celebration. People did not just buy from her. They cheered her on, told their friends and showed up every single day because they wanted her to win.
People buy from people. They buy into stories, movements, and momentum. They buy because they want you to win.
In This Episode, You Will Learn:
- [00:00] Why marketing your jewelry is eating your time , and how Desire AI was built to fix it
- [04:59] Why playing it safe with your sales goals is doing your customers a disservice
- [06:30] The stretch goal mindset and why realistic goals do not motivate
- [09:48] Lindsay's story: $30 on day three, $12,000 by the end of the month
- [12:10] How Twyla turned a $100K challenge into a community celebration
- [14:48] The biggest mistake creatives make with their goals (and how to fix it)
The Three Revenue-Generating Activities That Move the Needle
Once you have set your stretch goal, the next question is: what do you actually do every day to hit it? Here are the three areas most jewelry designers neglect:
Social media. Not just posting for the sake of it , showing up every day with content that enrolls your audience in your goal and your story.
Email marketing. Your email list is full of warm leads. People who already know you, like you, and want to support you. Email them. Enroll them.
Direct outreach and DMs. The warmest leads you have are people who have already bought from you. Reach out. Start the conversation. Ask for the repeat purchase.
And if you want help executing all of this without spending hours staring at a blank screen, Desire AI , our AI marketing tool built specifically for jewelry brands , was designed for exactly this. It helps you create content, write emails, plan your strategy, and stay consistent even on the days when you are running on empty.
Want to Do This Inside a Supported Challenge?
The 10K in May Challenge is happening this May, and we would love for you to be part of it. For $47 through April 19th (then $97 after), you get access to Desire AI, templates, strategy, and a community of jewelry designers all stretching themselves together.
Sign up now at flourishthriveacademy.com/10kinmay.
You deserve a miracle this May. Go build it.
xo, Tracy
Sponsor Spotlight!
Ready to set your stretch goal and actually hit it this May? Join the 10K in May Challenge. For just $47 (early bird through April 19th), you get Desire AI, plug-and-play templates, and the full strategy to make this your best sales month yet.
Links in this episode:
Join The Wealthy Creative Society (formerly The Launchpad)
Buy My Book: The Desired Brand Effect