holiday season

#314 From Jewelry Maker to Media Mogul with Vanessa Coppes of Bella Magazine

By Tracy Matthews / September 7, 2021

Knowing how to pitch your jewelry to media publications is key to establishing brand credibility. I got the inside scoop from the CEO and Editor in Chief of Bella Magazine. Vanessa Coppes began her professional journey as a…

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#313 The 5-Step Holiday Sales Prep Plan

By Tracy Matthews / September 2, 2021

Jewelry brands that lean into their holiday sales prep during the summer get far better results than those that wait until October or November to scrape together a plan. I want to help you be fully prepared for…

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10 Under-Utilized Strategies to Double Your Holiday Sales

By Sharon Kwon / July 28, 2015

Man it’s H-O-T here in NYC so… You might think we are crazy to be talking about Holiday Sales in July! Well, we aren’t… LOL… Did you know that most buyers place their jewelry orders for the Fall…

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4 Problems Jewelry Designers Face During the Dog Days of Summer

By Tracy Matthews / July 15, 2014

Are you frustrated because your cash flow and sales are low during the summer months? Does a slump in sales make you feel down on your luck and unmotivated to move forward in your business? My first year…

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