social media marketing

#321 REELs (and Tik Tok) for Beginners with Shelby Clement

By Tracy Matthews / October 19, 2021

Let’s talk simple strategies you can use to grow your brand’s online audience using REELs and Tik Tok. This week, I brought in an expert. Shelby Clement is a wife, mama of two boys, and entrepreneur. Plus, she’s…

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How one Successful Jewelry Designer Grew his Business, Gained More Personal Time, and Eliminated Overwhelm

By Tracy Matthews / July 31, 2021

Today I’d like to introduce you to the talented Jesse Robbins of Jessie Robbins Jewelry. Through our Momentum Program, Jesse has been able to grow his business and get more work-life balance. As a native of Prescott, AZ,…

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The One Big Decision That Completely Changed This Jewelry Designer’s Business

By Tracy Matthews / July 30, 2021

Even the most talented designers often hit a sales plateau when trying to start a jewelry business. The ones who overcome it are the ones who know when to ask for help. Today’s featured designer made a big…

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16 Instagram Reels Ideas for Jewelry Designers (No Dancing Required)

By Tracy Matthews / July 20, 2021

I’ve spent a lot of time talking about the importance of video content for jewelry designers trying to grow an online business. Right now, video content is more important than ever, thanks to Instagram Reels. What is Instagram…

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image of a digital marketing plan

5 Things You Need in Your Small Business Digital Marketing Plan

By Tracy Matthews / March 9, 2021

It isn’t easy to make a name for yourself. All the talent and artistic ability in the world can still go unnoticed, especially in a $230-billion industry. This problem is exactly why marketing exists. But marketing itself has…

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