16 Instagram Reels Ideas for Jewelry Designers (No Dancing Required)

Blog Post Template


I’ve spent a lot of time talking about the importance of video content for jewelry designers trying to grow an online business.


Right now, video content is more important than ever, thanks to Instagram Reels.


What is Instagram Reels and why is it important for jewelry designers?


Instagram Reels is a feature that allows users to create short-form video content. It’s basically Instagram’s version of TikTok



You might be thinking, “That’s nice, Tracy, but I’m a jewelry designer. There’s no way I’m going to start learning trendy dances just to build my Instagram following.”


Don’t worry, I’m right there with you! 


You don’t have to learn the Renegade to make high quality video content that will engage new users and build your online brand awareness.


In fact, Instagram Reels actually presents a lot of potential for jewelry designers like you to get discovered on Instagram… and maybe even go viral!


How jewelry designers can use Instagram Reels in 2021


Reels can only be up to 60 seconds long, so you really need to be creative in how you use them.


Even though they’re so short, Instagram Reels generally have a longer shelf-life than static posts and stories, plus they get more engagement on average than other forms of content.


As with all things social media marketing, consistency is key. You should try to post a Reel at least twice per week.


Don’t let perfectionism stop you, either. It’s more important to have fun and be your authentic self than it is to create the perfect video, so try to relax and get comfortable on camera.


There’s still one big question left to answer, though… What should your videos even be about?


The truth is, you can make Instagram Reels about your jewelry, your design process, your personal journey, or pretty much anything you want.


Here are 16 Instagram Reels ideas for jewelry designers, just to get you started…


1. Share your tools and how you use them


You know how exciting it is to get a fancy new tool for your studio? Share that excitement with your Instagram followers by creating a Reel about it!


Or just show off the same old tools you’ve been using for years. They may be mundane and ordinary to you, but keep in mind that most people don’t know much about the art of jewelry making.


2. Share the behind the scenes of you making jewelry


People will feel more connected to your jewelry if they get a peek into the process of how it’s made.


This content can be an especially powerful marketing tool if you’re crafting one-of-a-kind or limited edition pieces.


Plus, it’s easy to film. Just do what you regularly do, but in front of a camera!


Tip: time-lapse Instagram Reels are a great way to capture the entire process of creating a piece of jewelry.


3. Do a 30 second video talking about specific gemstones or materials


We jewelry designers are lucky enough to work with some beautiful materials. Next time you get a new shipment of gemstones or metals, create an Instagram Reel about it.


Keep it short and sweet. Talk about why you bought it, where it’s sourced from, or what you plan to do with it!


If you’re working with gemstones, you can make it personal for the viewer by talking about stones’ history, birthstone significance, or metaphysical properties – if that’s your jam.


4. Educate your audience about your business


A huge goal of using Instagram Reels as a jewelry designer is to get brand new eyes on your brand.



You’re the #1 expert on your own business. Make some quick Instagram Reels talking about your brand mission, values, or anything else there is to share!


5. Introduce yourself


It might seem redundant to introduce yourself to people who already follow you, but it’s actually a great way to let people get to know you a little better.


If the viewer is already following you, it will be a nice reminder of who you are and what you do. If they’re not, it’s your chance to capture their attention and share your brand.


Tip: use the Instagram Reels text function to add more value to your videos.


6. Share your story


Everyone has a story to tell, and only you can tell yours.


Starting and running your very own jewelry brand is quite an amazing journey. Talk about how you got started, what inspires you, and even some challenges you’ve overcome along the way.



Instagram Reels like these are where you can really let your authenticity shine as a jewelry designer. 


7. Feature a product and share how to wear it


Featuring your jewelry is at the core of all Instagram marketing for small businesses. But Reels allow you to take it one step further.


Show how that piece of jewelry can be styled, different ways to wear it, and even other pieces it goes with. This is a great opportunity for promoting matching sets.


8. Answer a question you get asked all of the time


Do you have a question that pops up a lot in your DMs? 


Not every curious customer is going to make it to the FAQ page on your website. Instagram Reels, on the other hand, have the potential to reach a lot of people.


Share a question you hear often about your brand, your jewelry, or you and take 20-30 seconds to answer it.


9. Share styling advice and tips


Instagram is a very visual platform, so take advantage of the medium as much as possible.


People who love jewelry tend to be very fashion-conscious, and that includes jewelry designers like us!


Create a reel sharing your tips and advice on how to style pieces, how to mix/layer jewelry, or how to wear your pieces across different looks.


Tip: it takes a little extra effort, but featuring multiple outfits in the same Instagram Reel can make it more visually engaging for the viewer.


10. Share the perks or testimonials of what it’s like to work for you


Your team members, if you have any, are a vital part of what keeps your business running.


Featuring the people who work for you is a great way to express gratitude to them and foster a greater network of connection on Instagram.


11. Feature your customers


I believe featuring your customers on social media is one of the best marketing ideas for jewelry designers, and Instagram Reels is no exception.


The main advantage of being a small business instead of a large company is that you get to connect with your customers on a deeper level.


By featuring the people who buy from you in your Instagram Reels, you’ll foster a deeper sense of online community and show your audience that you really care about making them happy.


12. Announce an event or a sale


Sometimes you’ve got to go back to basics.


When you have a big event or sale coming up, Instagram Reels can be yet another avenue for promotion.


Building urgency is key to an effective promotion strategy, so make sure to emphasize limited time frames and scarce stock to encourage people to show up.


13. Share an unboxing video


Unboxing new jewelry is a really exciting part of shopping online.


Using Instagram Reels, you can tempt your audience by sharing an unboxing video. Either film your own or share one from a customer – with their permission, of course.


14. Show your progress over the years


No matter how long you’ve been in the jewelry industry, you’ve undoubtedly made progress and grown as a designer.


Take some time to celebrate this! Show some examples of how your creative process or your jewelry designs have changed over the years.


Tip: side-by-side comparisons are a popular format for Instagram Reels.


15. Repurpose existing video content


There’s no need to reinvent the Reel. 😉


Take video content you’ve already filmed and think of creative ways to edit it into 60 seconds or less for Instagram Reels.


Your maker video, if you have one, would be a prime example of video content that can easily be repurposed for multiple platforms.


16. Follow other designers for inspiration


Check out what other brands and jewelry designers are doing on Instagram!


Obviously, I would never condone stealing content. That’s not what I mean. Following people in the industry or in similar industries can be a great way to stay on top of trends and seek inspiration for your next Reel.


Tip: Start by following Flourish & Thrive Academy on Instagram. 


I post Reels on a weekly basis, and I also make an effort to feature some of the amazing jewelry designers in our community! Plus, I’m always dropping tips for growing your jewelry business.


So, what are you going to film for Instagram first, m’dear?


online marketing guide for jewelry designers