traffic and conversion

#273 3 Ways to Identify If Your Marketing is Working or a Waste of Time

By Tracy Matthews / October 13, 2020

Raise your hand if you’re always working on your marketing, but not always paying attention to the results… No shame, no blame. You have a lot to do in your business, and when you’re doing “all the things,”…

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#260 3 Key Metrics to Supercharge Your Online and E-Commerce Sales

By Tracy Matthews / July 14, 2020

What would it take to make at least one sale on your website every single day? Nearly every designer I know wants to increase their online sales. Especially now! But I’m tired of seeing designers busting their butts…

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Best of Series #1 EP84: The #1 Way to Get More Traffic to Your Jewelry Website

By Tracy Matthews / August 13, 2019

Slowly but surely, summer is winding down…  In our industry, the summer season is often one of plans and strategy.  With the busy holidays ahead, I’m gonna guess you’ve been thinking about how to ramp up your sales…

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Is Your Website Helping or Hurting You?

By Tracy Matthews / July 18, 2019

Everyone is crazy about traffic… At least, the kind that happens online. Countless designers have approached me lamenting their lack of website traffic and online sales.  And who can blame them? That’s all anyone talks about. “Run ads!…

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#192 The Best in Content Marketing Strategy from Traffic & Conversion 2019

By Tracy Matthews / March 12, 2019

Traffic + Conversion = my 2 favorite words right now. Seriously! Can you name a better feeling than having your voice reach millions of fans? I know that there are people in the jewelry biz struggling to get…

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