value

#326 Perceived Value is an Inside Job with Allyson Hayes

By Tracy Matthews / November 23, 2021

Could you be hurting your sales by pricing your jewelry too low? It might sound counter intuitive, but it happened to Allyson Hayes. Allyson is an amazing designer from our community, and the founder of Precious Elements Designs.…

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8 Simple Ways to Sell More Jewelry During the Holidays (and After!)

By Tracy Matthews / December 5, 2019

A few years ago, I got an inquiry on my website from a guy who wanted to buy a piece of jewelry for his wife. She loved sapphires and platinum and he was looking for something to commemorate…

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What selling on QVC taught me about Value (and how to communicate it)

By Sharon Kwon / January 13, 2015

Several years ago, I landed a HUGE order for QVC. I was so excited to be working with them, as it was going to open up my designs to an entire NEW breed of clients. Before my first…

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