#80 How to Create a Connection with Your Perfect Clients via your Marketing with Marie Forleo
The jewelry world is full of clutter and noise.
Because of that, it’s become increasingly more challenging to stand out and grab your DREAM client’s attention, especially online.
That’s why YOUR ability to create an immediate and long term connection with the right customers is the difference between having crap sales and easily finding the perfect customers 24/7.
When you’re able to create this powerful connection, you create a bond and TRUST with those who most want to buy and share your work.
And it filters into EVERYTHING you do to market your brand.
The result? More sales, more exposure, and lots of fans who wanna share your work.
Today, I’m super stoked because I have a VERY special guest on the show, my mentor, Marie Forleo.
If you’re new to Marie, here’s 2 cool facts: she was named one of Oprah’s thought leaders for the next generation and one of INC’s 500 Fastest Growing Companies.
She’s an all around genius when it comes to this connection and trust building stuff and even created a FREE training to expand on what you’ll hear today.
If you only listen to one podcast this month, listen to today and learn How to Create a Connection with Your Perfect Clients via your Marketing.
This episode is super fun so let’s get started!
Essentials to Building Trust Online
Trust is the single most important element of your business, if your prospects don’t trust you or your brand promise, they won’t buy.. Honesty and transparency goes a long way. People can feel when something is off, so don’t try and make your business seem like something it’s not.
Set expectations with your customers, keep your commitments and always make it right!
So much more goodness here so make sure you listen in…
List of Unforgettable Branding Ideas
Having an unforgettable jewelry brand sounds like a tall order. It doesn’t have to be reserved for the brand with endless money to spend.
Marie suggests making a list of ways you could surprise and delight your customers. Get ideas for this by writing out all the things about the jewelry industry that annoy you or downright piss you off.
Work backwards from this and make your brand the one that has it figured out!
Speak to Only to ONE Person
This sounds counter intuitive, I know, but hear me out. Nothing is going to shut people out more than writing like you’re speaking to a crowd, it’s impersonal.
Instead, always use ‘you’ instead of ‘everyone’ or ‘some of you’ because there will only ever be one person reading your website, Instagram caption, or email. People aren’t crowding around a computer to read it together, right?
Speak like they are the only one….it goes a long way!
Have the mindset that you’re in business for your customers, not for yourself, and you will see a huge shift in sales and traffic!
Hey, I didn’t want to spill the beans. Listen to the full episode to experience Marie’s complete brilliance.
If you loved what you heard here…the party doesn’t have to stop. Marie teaches an awesome business course I've actually taken several times. She only opens it up to the public at certain times.
Trust me, use what you learn here to grow your online presence in an organic and real way.