Branding and Collection Development
#139 How to Create a Brand Video on a Budget
Creating connection with your future customer is so easy when you create a brand video. The most common myth I hear is “it’s too expensive!” Absolutely not, m’dear! I actually found a great deal on my brand video and used it for several years, so I got a really great value! So if you’re looking…
Read More#137 The Top 7 Takeaways from the Jewelry Brand Makeover Bootcamp
Over time, as you evolve in your business, changes must be made. Your goals are different, and your situation changes as your business grows. It’s a good thing, though! You become a different person than you were when you first started your business, right? So even if you went through our bootcamp last year or…
Read More#135 How to Find the Perfect Balance Between Creative Time and Marketing Time
Getting organized is a huge factor in your business success. As a creative, it can be hard to know when to focus on what! I hear you, I actually struggle to focus on creative time because I know how important marketing is (especially when you’re selling online!) The key really is about balance, because you…
Read More#130 The 11 Key Elements of a Remarkable Brand Story (Hint: It’s Your Biggest Marketing Tool)
Happy New Year! I hope you all had a wonderful holiday! I am so thrilled about today’s episode! 11 key elements of a remarkable brand story, I know 11 sounds like a lot but trust me it’s totally doable. A killer brand story is your biggest marketing tool! These elements will help you spice up…
Read More#129 The 1 Word That Will Shake Up Your Life and Biz (in a Powerful Way)
I can’t believe it but this is the last episode of this year! So crazy right?! If you want 2018 to be different from your “same old” routine…you gotta find a way to shake up your life! I always love New Year’s and having a fresh start! So every year I pick a word that’s…
Read More#112 Digital Marketing Momentum Series Part 2: How to Brand for More Sales Online
Running a jewelry business from your iPhone? Yes, please! But how do you make that happen? One of the running jokes from Flourish & Thrive LIVE! last weekend was an edited quote from Field of Dreams, “if you build it, they won’t come” Getting started usually isn’t the hardest part, it’s everything that comes after…
Read More#101 Creating a Multi Dimensional Brand by Highlighting What Makes You Unique with Lisa Haggis
“Seems like you can’t throw a rock without hitting a jewelry maker…how am I gonna stand out?” Ever ask yourself this question? I sure have. Being in the jewelry industry, it’s super easy to overthink this. It all comes down to building a jewelry brand people relate to. But trying to be unique while staying…
Read More#80 How to Create a Connection with Your Perfect Clients via your Marketing with Marie Forleo
The jewelry world is full of clutter and noise. Because of that, it’s become increasingly more challenging to stand out and grab your DREAM client’s attention, especially online. That’s why YOUR ability to create an immediate and long term connection with the right customers is the difference between having crap sales and easily finding the…
Read More#74 How to Make More, Sell More, and Get Noticed This Year
Think back to the last time you sold at a jewelry show. What do you do when someone comes up to your booth? Did you hide? I know you didn’t … but I’ve totally seen designers do that. I never understand that reaction because the whole point of doing a show is to get noticed,…
Read More#72 Building a Better Brand Presence with Arianne Foulks
Have you DREAMED of having the kind of brand that makes you Insta-famous? Or having web traffic for days? I bet you have. … But how to get there? You know that adage; flaunt it, if you got it?! What you ‘got’ is your unique story. It’s the best asset you have as a jewelry…
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