Month: March 2014

Designer Spotlight: Catherine Marche

By Robin Kramer / March 28, 2014

A brief story of what you do and why you do it I design and hand make limited edition bespoke jewelry with a hint of French playfulness. My elegant and chic creations are made of precious metals enhanced…

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How Identifying Your DREAM Client Attracts More Sales

By Robin Kramer / March 25, 2014

Are you wondering how all the buzz about identifying your dream client actually helps you get more sales and more raving fans? Identifying your DREAM client is one of the most important things you will do for your…

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Designer Spotlight: Megan Craig

By Tracy Matthews / March 21, 2014

A brief story of what you do and why you do it I create re-purposed vintage jewelry with semiprecious beads and a modern bohemian flair. I call my line New Eve, using renewed vintage trinkets as a symbol…

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The little known “thing” could make or break your jewelry biz

By Tracy Matthews / March 18, 2014

Curious, do you think it’s better to cast a wide net and try to appeal to everyone? Or stay focused on one customer to build your brand and get more raving fans? OK go: answer the question. If…

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Designer Spotlight: Cindy Kuo

By Tracy Matthews / March 14, 2014

A brief story of what you do and why you do it I am running a handmade product biz in accessories specifically in the jewelry line as I believe women will only feel complete when they wear precious…

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Designer Spotlight: Dani Keith

By Tracy Matthews / March 7, 2014

A brief story of what you do and why you do it I honor the story of the wearer and I do it, because I know no other way.  I love to see the light in someone’s eyes…

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B-School Questions Answered + Bonus Suite Detail

By Tracy Matthews / March 4, 2014

I’ve been getting a lot of the same questions about Marie Forleo’s B-School and since enrollment is closing tomorrow, march 5th at 5 pm EST,  I wanted to address a couple of the questions I’ve been getting. Watch…

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5 Things Missing From Your Jewelry Website That Are Costing You Sales

By Tracy Matthews / March 4, 2014

Are you struggling with website sales? Do you wonder HOW to get people who browse on your site to actually buy? The good news is, you are not alone. We seem to hear this a lot from jewelry…

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