Archive for March 2014
Designer Spotlight: Catherine Marche
A brief story of what you do and why you do it I design and hand make limited edition bespoke jewelry with a hint of French playfulness. My elegant and chic creations are made of precious metals enhanced by semi-precious stones and pearls for a clientele who rejoices wearing something with an individual sense of…
Read MoreHow Identifying Your DREAM Client Attracts More Sales
Are you wondering how all the buzz about identifying your dream client actually helps you get more sales and more raving fans? Identifying your DREAM client is one of the most important things you will do for your business. Every–and I mean every company, big or small–should identify their DREAM client. I have worked for…
Read MoreDesigner Spotlight: Megan Craig
A brief story of what you do and why you do it I create re-purposed vintage jewelry with semiprecious beads and a modern bohemian flair. I call my line New Eve, using renewed vintage trinkets as a symbol of God’s redemption of Eve and all women. I do this to encourage myself & others through…
Read MoreThe little known “thing” could make or break your jewelry biz
Curious, do you think it’s better to cast a wide net and try to appeal to everyone? Or stay focused on one customer to build your brand and get more raving fans? OK go: answer the question. If you are tired of working with clients who only buy from you once but never again or…
Read MoreDesigner Spotlight: Cindy Kuo
A brief story of what you do and why you do it I am running a handmade product biz in accessories specifically in the jewelry line as I believe women will only feel complete when they wear precious yet fabulous jewelry pieces to match with their daily outfit. How did you get into jewelry design? I…
Read MoreDesigner Spotlight: Dani Keith
A brief story of what you do and why you do it I honor the story of the wearer and I do it, because I know no other way. I love to see the light in someone’s eyes when they find their piece, like…it was made just for me {and it was}. How did you…
Read MoreB-School Questions Answered + Bonus Suite Detail
I’ve been getting a lot of the same questions about Marie Forleo’s B-School and since enrollment is closing tomorrow, march 5th at 5 pm EST, I wanted to address a couple of the questions I’ve been getting. Watch this quick video to decide if B-School is right for your jewelry business… As a B-School promotional…
Read More5 Things Missing From Your Jewelry Website That Are Costing You Sales
Are you struggling with website sales? Do you wonder HOW to get people who browse on your site to actually buy? The good news is, you are not alone. We seem to hear this a lot from jewelry designers. Then we look at their websites…. In fact, I was missing out on online sales left…
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