#26: How I Booked Over $30K in Profits Converting Leads From My Website

On today’s podcast, I am sharing my personal journey in building websites, increasing online sales, and cultivating lasting relationships.

You should definitely listen to this episode, but if you want to go directly to the source and learn it all from the same place I did (Marie Forleo!), click here to access the FREE training videos.

Today we’re covering the good, the bad, and the ugly: From when I didn’t have a clue how to build an email list all the way up to when my business began earning 5-figures a month, solely from my online presence.

That’s certainly a lot of ground to cover, so click ‘play’ below and let’s get started!

Click here to download the show notes

Without further ado, let’s talk about the first of five steps I took to build my fanbase and grow my business.

(As you’ll hear in today’s episode, these steps profited my jewelry business to the tune of $30,000 in just one month!)

1. Build a Beautiful Website that Converts Sales

Shortly after I closed my first business, I built a new website with – in hindsight – pretty high hopes. Long story short, no one came. One month into my new business, and the only sale I had under my belt was a $2,000 custom wedding band project. That might sound like a lot to you, but I live in NYC, and that income wasn’t going to make much of a dent on business expenses, let alone personal.

Nowadays, we see jaw-dropping web designers everywhere. (I find mine through my morning Instagram scroll.) But back when I started my business, I had no idea that quality website design has the potential to elegantly guide clients through the sales process.

Thank goodness I learned! Here are some of the strategies that helped me start to see huge spikes in traffic, conversions and sales from my jewelry website:

  • A Homepage: A Page that could tell my story visually.
  • A High-Converting Opt-in Offer: My first opt in was a jewelry care guide that was awesome!
  • Call-to-Action Placements: These were incredibly useful in leading clients to buy or fill out one of my client forms.
  • A Blog: My blog helps me ramp-up my SEO so my DREAM clients could find me.
  • A Video: The use of video on a website actually creates trust between you and your visitors, actually leading them to the sale.

You’ve probably heard Robin & I say this before, but I’ll say it again: The secret to attracting DREAM clients for jewelry is to build a trusting relationship BEFORE your clients even purchase.

When I had this realization, I learned that my website was my #1 marketing tool. And, I know it sounds crazy, but everything turned around practically overnight!

That was because I learned to use client testimonials, email list-building, newsletters, and even phone calls to kick my website into top gear.

Don’t worry, I go over each and every one of those sales tactics and the final four steps in the episode. Take a listen, above!

Links mentioned in today's podcast:
Tracy Matthews Jewelry
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  1. Veronica Jones on February 9, 2016 at 3:01 pm

    This was very informative, and over whelming. Do you advise someone else building your website or is it ok to build your own?

    • Tracy Matthews on February 17, 2016 at 10:21 am

      It’s okay to build your own If you have the technical skill set to make it look professional. You want to make sure that the first impression of your site is that it’s easy to navigate and updated regularly. If you have the time and web expertise to create a fabulous site then do it! Otherwise I’d suggest hiring somebody to do it for you.

  2. christina miles on February 9, 2016 at 7:04 pm

    Thank you so much for all your information. It totally makes sense on what I am NOT doing with my website. I have made many changes over the years on my website but its so hard to keep things up to speed sometimes.. My day job gets in the way…LOL

    • Kim on February 9, 2016 at 8:25 pm

      Cool site, I like your designs!

  3. Kim on February 9, 2016 at 8:22 pm

    Thanks for the tips!… I’m definitely going to implement … 😃

    • Tracy Matthews on February 17, 2016 at 10:30 am

      Come back and let us know if they help your sales when you get them implemented!

  4. Susan on February 9, 2016 at 9:28 pm

    I am so happy that I found you.
    U speak to my hopes and my soul.
    Thank u do much.

    • Tracy Matthews on February 17, 2016 at 10:29 am

      Thanks for your kind words Susan! I’m glad your found us too.

  5. Claire on February 10, 2016 at 3:21 am

    Thank you Tracy, so much fantastic information and invaluable insights into how to grow a business.

    • Tracy Matthews on February 17, 2016 at 10:31 am

      My pleasure Claire! I’ve had a lot of experience with business, both great and not so good, and I love sharing it with other designers.

  6. Rita on February 12, 2016 at 10:53 am

    Great training Tracy! I love all the information I receive from you and Robin!

    • Tracy Matthews on February 17, 2016 at 10:22 am

      Thanks Rita! We love having you in the community.

  7. NATHALIA KALIL on January 31, 2017 at 9:32 am

    Thank for this GREAT episode, Tracy! I am listening everyday!
    The link for Marie’s training is not working. I am so excited to learn more about this!
    Thank you! :)))

    • Tracy Matthews on February 6, 2017 at 8:49 am

      Hi Nathalia! I’m so glad you liked it! I think the link isn’t working because this episode is about a year old. Marie probably has a new training now you could check out on her website 🙂 https://www.marieforleo.com/ xo, Tracy

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