7 Logo Design Ideas for Your Jewelry Brand or Creative Business

7 Logo Design Ideas for Jewelry Brands

Your name carries a lot of weight. It’s how you identify your business, after all. But, is a name everything? Well, not quite. Your name can only get you so far. You also need a rocking jewelry logo.

Think about some of your favorite brands. Are you seeing the names in your head? Or, are you seeing the logos? I’m willing to bet you’re seeing the logos, or the names with the logos and branding attached.

Your jewelry business name may have come to you easily. Perhaps it was just your name. Or your name, plus “jewelry” or “designs.” Logos tend to be a little trickier, as they’re often more abstract and, well, symbolic. Fortunately, we’ve got several great ideas to help you kickstart the creative process. Then, we’ll look at your options for getting that amazing logo designed.

7 jewelry logo design ideas

No single jewelry logo design works for everyone. Your business is uniquely yours, and your logo should reflect that. How boring would it be if everyone used the same logo?

So, keep in mind each of the following ideas is exactly that—an idea. Don’t feel pigeonholed into using any of the below ideas exactly as it’s spelled out. Make it your own!

Name-centric logo

There’s no shame in a name-centric logo. It is your name after all! With name-centric logos, you have numerous options.

You can go for the classic name-only logo, an approach many established and fledgling jewelry brands alike use.

Tiffany & Co. are a great example of the name-centric logo. Their logo has only their name. There’s no flash, no pizazz, only their name and their signature color. They even have a black and white version for everything else.

 You’re proud of your name, so don’t be afraid to run with it as the logo! 

Your initials as a logo

Love your name but want something a little more compact or sleek? Use your initials as the logo!

Numerous brands successfully use their initials as a logo. The initials approach is especially great for those with lengthy last names. And best of all, an initials logo fits nicely on business cards, social profiles, and virtually everything else.

You can opt for an initials-only logo, or prominently feature your initials and have your full name as well, like this logo below from Lulu + Belle:

Much like a name-only logo, your initials logo doesn’t have to be overly  flashy. Something clean, easy to read, and perfectly you is enough.

Symbolic jewelry logo

Symbolism goes a long way in the jewelry world. Jewelry is a visual thing, and what’s more visual than a symbol, especially one with a ton of meaning behind it?

The sky’s the limit with symbolic jewelry logos. Think about your brand and what it means to you. Is there something that inspired you to start your business? Or does jewelry have some personal importance to you? A cherished memory or person that’s synonymous with jewelry in your mind? If you have a solid answer to any of these questions, a symbolic logo might be perfect.

Swarovski’s logo is a great example of using symbolism:

Swarovski is one of the oldest names in jewelry, and has built their reputation around using top-notch stones. The swan is synonymous with beauty and grace, so Swarovski using this is on point.

Black and white logo

Sometimes the loudest statements are the simplest ones. There’s plenty of room for color in logos, but a black and white logo can also make a bold statement that’s wholly yours.

Look at that Swarovski logo again. It’s black and white, but it’s also striking and completely unique. And, you can always create a colorized version of your logo for later on, using your black and white logo on business cards and what not.

Full color logo

While black and white logos are classic and stylish, sometimes full color is the way to go. Full color logos can feature numerous colors, or be clean and simple, like the Tiffany & Co. logo with their signature color.

Think about your brand, your jewelry, and your personality. What kinds of colors do you see? Once you have one or two or ten in mind, run with them. See how you can incorporate those colors into an existing black and white logo, or make something entirely new.

The Rolex Logo is a great example of using color, but keeping things simple:

You don’t need a million colors to make a color logo pop. Pick a few you like and start there.

Modern style logo

If you consider yourself one with the trends, a modern style logo might be the perfect fit for your brand. Modern style logos are typically clean, with some bits of color. But, most importantly: modern style logos are never in your face.

Take a look at the screenshot below and you’ll see numerous modern jewelry logo examples:

Notice that each logo is incredibly unique, but also has some similarities. Most of them feature color, save the few black and white ones. And all of them have some kind of visual with the text, or have turned the text into a visual itself (like the cute cursive one in the lower right).

Abstract logo

Do you like going against the grain? Making a statement that’s all your own and nobody else’s? An abstract logo could be just the thing for you.

Abstract logos can be just about anything you want. Do you want splashes of color? You’ve got it. Something way out there and difficult to identify? Done. Something clean, yet different? Abstract has you covered.

Abstract logos can tell a story in an instant, conveying emotions and giving people an idea about what it is you create. But, it’s important that abstract logos get paired with your name, especially in the beginning. Those who don’t know your logo, won’t know what it is you make and sell. By attaching your name, you’re telling the whole story.

Take my logo, for instance:

Those who know the Tracy Matthews brand, know that logo. But, for newcomers, my name is right there for people to search!

Where to get your jewelry logo

Once you’ve decided on a type of jewelry logo, you have to bring it to life. If you’re not a computer or graphic design whiz, don’t worry—you’ve got options.

Create your own logo

First, you have the option to create your own logo. In the past, this would have required extensive graphic design skills. Fortunately, there are some great tools that make the task of designing a logo that much easier.

  • Canva: Canva is a free online design tool that features hundreds of templates, design tools, and tutorials. Any of Canva’s templates is customizable, allowing you to start with a professionally designed template and quickly make it your own. There are subscription options for Canva, but they’re far cheaper than paying a designer.
  • Adobe Illustrator: Adobe is a well-known name in the design industry, and features a number of tools that are great for making logos, chief of which is Adobe Illustrator. Adobe Illustrator has a higher learning curve than Canva, but is definitely more capable. And there are numerous tutorials online. But, Illustrator does come with a price tag right out of the gate, unlike Canva.
  • LogoMakr: LogoMakr is a free online logo tool that allows you to quickly design logos using a library of graphics and custom tools. LogoMakr does offer custom design services, but otherwise the service is entirely free. Even if you want professional design, LogoMakr is great for mocking up an idea.

There are numerous design tools available beyond the few above. You know your comfortability with computer design better than anyone. Do some digging and find one that suits your skills!

Pay for professional design

Next, you have the option of paying for a professionally designed logo. There are more options here than ever before, with a few popular ones being:

  • 99Designs: 99Designs is a popular design platform that pairs you with a designer that best fits what you’re looking for. Projects start at $299 and go up from there, but the turnaround time can be impressively quick. And if you’re drawing a complete blank, you can use 99Designs to help you come up with an idea, then pair with a designer.
  • Upwork: Upwork is a popular freelance platform where you can pay for custom work. Unlike 99Designs, there’s no minimum price for Upwork, so projects can be much cheaper. But, there’s also less vetting, so do some homework before moving forward with a project.
  • DesignCrowd: DesignCrowd is a freelance site like Upwork, but with higher prices and more niche designers. Like 99Designs, you get what you pay for with DesignCrowd. While the prices are higher than Upwork, you’ll likely wind up with a polished final product.
  • Design agencies: Lastly, you can work directly with design agencies. The perk of a design agency is that they’ll likely be able to help you with your logo, your site, and any other visuals to ensure you have a coherent look. But, they’re likely the most costly option on the list and will set you back thousands in many cases.

Set a budget you’re comfortable with and stick to it. If you have any friends with great logo work on their page, ask them who did it. Referrals can lead to some unexpected, great work. And always read reviews before moving forward with any kind of freelancer!

How to use your jewelry brand logo for marketing

With the right jewelry logo and business name, you’re off to a great start! Now, it’s time to market your business and let the world see what you’re capable of.

To help you market your business in the best way possible, download our free Ultimate Online Marketing Guide for Jewelry Designers, Makers, and Retailers.

In this guide you’ll get marketing plan insights, strategies for multiple marketing channels, an online marketing checklist for jewelry businesses, and more.

Your beautiful jewelry is uniquely yours. Share your one-of-a-kind art with the world by marketing it like a pro.

Claim your free Ultimate Online Marketing Guide for Jewelry Designers, Makers, and Retailers today