Sharon Kwon

Designer Spotlight: Robyn Kearns

By Sharon Kwon / November 14, 2014

A brief story of what you do and why you do it: I believe in the power of gratitude and giving. I continuously donate a percentage of my sales to my local humane society and I am a…

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3 Success Strategies You Need to Survive in the New Economy of Wholesale

By Sharon Kwon / November 11, 2014

Mastering your wholesale jewelry business is an art! Surviving in the new economy of wholesale can feel like a sink or swim business…and in fact it kind of is! Grabbing the attention of retail buyers is one thing–getting…

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3 Questions to Ask Yourself Before You Invest In a Trade Show

By Sharon Kwon / November 4, 2014

It’s an age old question: Are trade shows really worth the investment? I LOVE tradeshows! In fact, back in the day, my friends and I called ourselves “trade show carnies” because we had experienced, seen, and witnessed everything!…

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5 Organization & Productivity Tools for Jewelry Designers Who Procrastinate

By Sharon Kwon / October 28, 2014

Over the weekend, I did it again! I got completely overwhelmed, bagged my writing and designing list and cleaned out my closets instead!  I’m not kidding… While my closets did need a little work, I had some time…

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My Secret to Building a Jewelry Business

By Sharon Kwon / October 21, 2014

Building a jewelry business takes a lot of determination and persistence. Ultimately, it comes down to creating connections with your clients. Recently, I was working with a mastermind designer who had been courting the owner of her ultimate…

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20 Years and $5 Million in Sales: What I Wish I’d Known Sooner

By Sharon Kwon / October 14, 2014

I’ve been in the jewelry business for over 20 years. I think about my journey all of the time, so a few days ago, just for fun, I decided to crunch some numbers. I grabbed my records, starting…

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Email Opt-in Ideas for Jewelry Designers

By Sharon Kwon / October 7, 2014

Just curious: How are you capturing visitors and browsers on your jewelry website? Creating a compelling, brand relevant opt-in offer is essential to staying in touch with potential clients who aren’t ready to buy. Ciao from Italia! One…

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Tips On How to Sell Luxury Jewelry Online Successfully

By Sharon Kwon / September 30, 2014

Greetings from Italy… I’ve been here for a few days enjoying Italian food and wine and beautiful Italian fashion. While I was in Rome, I was gazing into the Buccelatti windows drooling over a beautiful emerald and diamond…

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How to Close the Sale

By Sharon Kwon / September 23, 2014

Quick Question: How many times has a client admired your work, told you how much they loved your designs but then walked away without purchasing? Getting clients to look at your work and engage is not enough…if you…

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How to Talk About Your Jewelry Designs (without feeling Skeevie)

By Sharon Kwon / September 16, 2014

Do you agree? Talking about your jewelry designs can be totally nerve-wracking! When I was first starting out as a designer, I was VERY sensitive about my work. It felt totally weird and even a little skeevie to…

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