3 Success Strategies You Need to Survive in the New Economy of Wholesale

Mastering your wholesale jewelry business is an art!

Surviving in the new economy of wholesale can feel like a sink or swim business…and in fact it kind of is! Grabbing the attention of retail buyers is one thing–getting them to buy is another.

Retail buyers are extremely busy, so it’s up to you to make their job a lot easier. I was recently interviewing a buyer for our Design to Thrive Series and she mentioned she received 100 or more emails a day from new designers!

With that much information overload, jewelry buyers are seeking new ways to find new designers. As the face of the wholesale jewelry business has changed so has the “way” people are doing business.

Today I am going to teach you some “survival of the fittest” hacks for jewelry designers…

Here are 3 Success Strategies that You need to Survive in the New Economy of Wholesale. 

Click to tweet: Survival of the fittest wholesale strategies via @flourish_thrive http://goo.gl/uR6gMh

Surviving in the new economy of wholesale is completely possible and viable for your business. 

Are you someone who has already started contacting retail buyers but hasn’t gotten results? Or possibly, have you been wholesaling your collection for a while but are struggling to expand your business? 

I want to hear from you! In the comments below, tell me the following:

  1. What is your biggest roadblock when it comes to selling your products to retail stores?
  2. List one strategy that has worked for you in getting a buyer’s attention.

For those of you who are serious about landing some serious DREAM stores, building more credibility for your brand, and expanding your exposure, make sure you check out our Mastering Wholesale course. 

Go Here For All Of the Details


  1. Shoshannah Frank on November 11, 2014 at 3:33 pm

    Biggest Road block- getting new stores to respond and just keeping in contact with current stores while making everything at the same time.
    One working strategy- send them a physical gift for no other reason than we were thinking about you and not pushing the selling. They usually call to buy, ask for line sheets or even just contact us to thank us.

  2. Birka Lexia Jewelry on November 14, 2014 at 2:48 pm

    Good tips Tracy.
    Your new videos are really a good and accessible way to soak in that information.


  3. Lisa Jenks on December 1, 2014 at 4:36 am

    i am in process of developing a completely new business and I would be interested in discussing the possibility of custom coaching.

  4. Dreanna on December 9, 2014 at 3:54 pm

    I have gotten into trouble by wholesaling to stores that only do consignment for jewelry. I was very hesitant but I tried it with stores that were very visible and popular. It seems like a sure way to go out of business. Once I finally got paid, they would always ask for more product to put in the store so I was never ahead. It took a lot of my time to keep track of what they still had, what they for paid and what I recently put in the store. Also, some jewelry was in their inventory for over a year. Maybe this is normal for wholesale stores but I couldn’t make it work.


  5. Jason on February 25, 2017 at 6:56 pm

    Although this is an old post, I still want to jump in. I was a fashion jewelry wholesaler. My biggest problem was to receive my money. The retail stores were reluctant to carry my products unless they were for consignment. Just like Dreanna described, I had difficult to keep track those inventory and payment. After a few years, I have to move to online business which I do not have those kind of payment issues. I will only ship the order which has been paid.

    • Tracy Matthews on February 28, 2017 at 11:47 am

      Keeping track of inventory at consignment locations can be tricky… so true.

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