Tracy Matthews

7 Proven Tips to Increase Exposure for Your Independent Jewelry Brand

By Tracy Matthews / August 6, 2012

Updated: September 17, 2018 Independent jewelry brands have to focus on getting consistent exposure. Why? Because when you’re going up against brands that have been in the business for decades (or more) you have to be top of…

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Why You Should Build Your Jewelry Business with Support From a Community

By Tracy Matthews / July 24, 2012

Updated: September 17, 2018 Looking for a jewelry business community that won’t give you the cold shoulder? When I started out in business, it was impossible to get advice from my peers. Asking for encouragement and support? Forget…

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