Tracy Matthews

Join the "20 Sales in 20 Days Challenge"

By Tracy Matthews / September 5, 2013

Robin and I had an idea the other day and since the holidays are such an amazing time to build a business, we know that this will work. We want to get you on track for a successful…

Top Tips for Having Maximum Sales at Jewelry Trade Shows

By Tracy Matthews / September 3, 2013

Having a fantastic, eye-catching jewelry booth will capture the interest of show attendees, but having a successful show with lots of sales takes a lot more than just having a beautiful booth. It takes a plan of action…

Designer Spotlight: Staci Egan

By Tracy Matthews / August 30, 2013

A brief story of what you do and why you do it. I specialize in wire working techniques incorporating precious metals, semi-precious stones and freshwater pearls into my designs. I find manipulating wire to be extremely relaxing. The…

How to Make Your Booth Stand Out at a Jewelry Trade Show (or any type of show)

By Tracy Matthews / August 27, 2013

Woo hoo! You did it! You’ve committed to doing a jewelry trade show, a craft fair, a trunk show, or even a show at a friend’s home. Whichever it is, you’re investing money and time – and your…

How to grow your biz in the summertime

By Tracy Matthews / August 20, 2013

Oh summertime how I love you! The days are longer and more people are out and about. And moods even seem to be lighter and happier. There are more parties and much more traveling so you most likely…

Designer Spotlight: Bev Feldman

By Tracy Matthews / August 16, 2013

What I do and why I do it: I primarily make modern chainmaille jewelry for women, with a little bit of metalsmithing thrown in. I do what I do because I love to be creative. I have always…

How to sell with confidence, make more cash, and rule your market

By Tracy Matthews / August 13, 2013

When I was first starting out as a jewelry designer, I was a little shy. Curiously, I have always felt comfortable selling. In fact, when I first started my jewelry business, I was one of the top sales…

Designer Spotlight: Cindy Kuo

By Tracy Matthews / August 9, 2013

A brief story of what you do and why you do it. I have an online store on Etsy named Tree Craft Diary, which specialized in handmade jewelry. The thought of opening Tree Craft Diary shop was begun…

How to Use Video to Rock Your Jewelry Business: Tips From a Video Rock Star

By Tracy Matthews / August 6, 2013

Have you ever wanted to try video to promote your jewelry business but weren’t really sure how? Where you bashful to get in front of the camera? Or did you chose not to use video because you thought…

Designer Spotlight: Michelle Swilley Mullman

By Tracy Matthews / August 2, 2013

A brief story of what you do and why you do it. I launched this business and work on all aspects including operations, marketing, finance, customer service and working closely with the jewelry manufacturers who produce the products.…