Online Marketing

#316 7 Irresistible Holiday Sales Strategies (No Discount Required)

By Tracy Matthews / September 23, 2021

You might think the only reason people love shopping during the holiday season is because of the discounts so many brands offer. But that stereotype is mostly informed by big box stores that can afford to severely discount…

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10 Creative Packaging Design Ideas for Small Businesses

By Tracy Matthews / September 14, 2021

Unboxing experiences are a big deal in the eCommerce world. Small business owners who want to sell their products for premium prices need to think of creative packaging design ideas. Imagine I asked you to pick between two…

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#314 From Jewelry Maker to Media Mogul with Vanessa Coppes of Bella Magazine

By Tracy Matthews / September 7, 2021

Knowing how to pitch your jewelry to media publications is key to establishing brand credibility. I got the inside scoop from the CEO and Editor in Chief of Bella Magazine. Vanessa Coppes began her professional journey as a…

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Your 3-Part Content Marketing Calendar for Your Online Product Business (Free Template)

By Tracy Matthews / September 7, 2021

So, you want a free marketing calendar template that will let you plan your social media, email marketing, and web content all in one place, but none of them are made with jewelry designers in mind… I’ve got…

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#313 The 5-Step Holiday Sales Prep Plan

By Tracy Matthews / September 2, 2021

Jewelry brands that lean into their holiday sales prep during the summer get far better results than those that wait until October or November to scrape together a plan. I want to help you be fully prepared for…

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#312 How to Use Instagram REELS to Grow Your Business

By Tracy Matthews / August 26, 2021

When my marketing manager told me I need to post more Reels on Instagram I felt… annoyed. I felt stupid dancing on camera, and I thought that’s what you have to do (hint: it isn’t), so I kind…

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How to Create a Website for Your Handmade Jewelry in 5 Steps

By Tracy Matthews / August 24, 2021

If you’re ready to start selling your handmade jewelry online, the first thing you need to know is how to make a jewelry website that converts browsers into buyers. Here’s the cold hard truth about how to sell…

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#311 The 3 Pillars of Online Sales with Megan Auman

By Tracy Matthews / August 19, 2021

Selling your jewelry online is how independent designers thrive in today’s market. I met Megan Auman many years ago at a jewelry event. We immediately hit it off because we have so much in common. Megan is an…

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#310 What to Do When Someone Blatantly Copies You

By Tracy Matthews / August 12, 2021

If you’ve had someone blatantly copy your work before, you know how frustrating it can be. There are a million questions running through your head, but the biggest one is “What do I do?” This problem is all…

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#309 How to Use Pinterest to Get More Traffic to Your Site, Grow Your Audience, and Make More Sales with Andrea Li

By Tracy Matthews / August 10, 2021

The other day, I logged onto Pinterest for the first time in a while. We’re going through some marketing team changes over here at Flourish & Thrive Academy, and I wanted to check up on our Pinterest presence.…

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