Online Marketing

How one Successful Jewelry Designer Grew his Business, Gained More Personal Time, and Eliminated Overwhelm

By Tracy Matthews / July 31, 2021

Today I’d like to introduce you to the talented Jesse Robbins of Jessie Robbins Jewelry. Through our Momentum Program, Jesse has been able to grow his business and get more work-life balance. As a native of Prescott, AZ,…

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The One Big Decision That Completely Changed This Jewelry Designer’s Business

By Tracy Matthews / July 30, 2021

Even the most talented designers often hit a sales plateau when trying to start a jewelry business. The ones who overcome it are the ones who know when to ask for help. Today’s featured designer made a big…

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How One Jewelry Industry Veteran Tripled Her Sales Without Compromising Her Creativity

By Tracy Matthews / July 29, 2021

If you want to create a successful jewelry brand, you have to learn how to run the business side of things, too. But that doesn’t mean sacrificing the creative process you love most. Peggy Houchin sold her very…

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How this Designer’s Online Sales Skyrocketed 400% in just under 2-Years!

By Tracy Matthews / July 20, 2021

Today I’d like to introduce you to the amazing Erin Heydenreich of Betina Roza. As one of our Momentum students, Erin has grown her online presence and gained control of her business. Before Erin joined Momentum, she felt…

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16 Instagram Reels Ideas for Jewelry Designers (No Dancing Required)

By Tracy Matthews / July 20, 2021

I’ve spent a lot of time talking about the importance of video content for jewelry designers trying to grow an online business. Right now, video content is more important than ever, thanks to Instagram Reels. What is Instagram…

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How one Jewelry Designer Grew her online sales 197% in 1-Year

By Tracy Matthews / July 13, 2021

Today I’d like to introduce you to one of our Momentum rock stars, Meghan Boehm,  of Meghan Bo Designs. Meghan pivoted from selling almost exclusively wholesale to a beautiful balance between direct-to-consumer and wholesale in less than 2-years! …

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#308 Key Takeaways from the Expand Your Audience Event

By Tracy Matthews / June 28, 2021

I’m on a high this week, m’dear! Why? Because last week I hosted our Expand Your Audience – Grow Your Sales event, and it was a huge hit! I can’t wait to start hosting in-person events again next…

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#307 From Seasonal In Person Events to Daily Sales All Year Round with Erin Heydenreich

By Tracy Matthews / June 22, 2021

Did you build your jewelry brand on sales from in-person events? Then you probably have a lot in common with Erin Herdenreich of Betina Roza. Erin designs bright beachy jewelry for the rare brave soul. She sells her…

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#306 From All Her Eggs In One Basket to Thriving Online with Meghan Boehm

By Tracy Matthews / June 15, 2021

Let’s start the week right with another amazing success story from one of our Momentum graduates, Meghan Boehm. Meghan is the founder of Meghan Bo Designs, a jewelry brand for multi-faceted moms who want to look stylish whether…

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#305 Growing a Product Lifestyle Brand Where Your Personality is the Star with Katie Seller

By Tracy Matthews / June 8, 2021

Today I am thrilled to introduce you to Katie Seller, the irreverent and hilarious visionary behind Metal Marvels. Katie creates a wide variety of jewelry, apparel, and home goods designed to empower women to be themselves. Her honest…

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