Podcast

#103 How to Become a Better Copy Writer for Your Jewelry Business

By Tracy Matthews / July 25, 2017

Copy writing for a jewelry business is different from typical “online marketing” copywriting. Why? Selling physical products means you gotta have a lot of great words to paint a picture of your customers wearing your jewelry! You gotta…

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#102 4 Ways to Spike Your Sales This Holiday Season

By Tracy Matthews / July 18, 2017

It might sound crazy, but it really is time to start focusing on your Q4 jewelry sales!   Since most jewelry designers make the majority of their sales during the Holiday season (Q4), it’s super important!   Planning…

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#101 Creating a Multi Dimensional Brand by Highlighting What Makes You Unique with Lisa Haggis

By Tracy Matthews / July 11, 2017

“Seems like you can’t throw a rock without hitting a jewelry maker…how am I gonna stand out?”   Ever ask yourself this question?   I sure have.   Being in the jewelry industry, it’s super easy to overthink…

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#100 Top Insights from The Past 5 Years of Flourish & Thrive

By Tracy Matthews / July 4, 2017

It’s time to celebrate!   We love all things birthday here at Flourish & Thrive…and on July 5th we are celebrating F&TA’s 5th birthday!   This is also our 100th episode of Thrive by Design, which is super…

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#99 5 Ways to Prep for Holiday Sales Season Right Now

By Tracy Matthews / June 27, 2017

We are only 6 days into Summer…   Believe it or not, now is the time to start planning for the holiday sales season!   You likely hear my preachin’ about this every year!   Finalizing your collection,…

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#98 How to Host a Successful Facebook Sale with Sarah DeAngelo

By Tracy Matthews / June 20, 2017

Selling jewelry online doesn’t ONLY have to be on your website!   In fact, it doesn’t require a website at all…   I know, that goes against a lot of things we talk about here on the Thrive…

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#97 How to Triple Media Leads in 30 Days or Less with Andreea Matei

By Tracy Matthews / June 13, 2017

Building a jewelry business on a budget just became easier.   Instead of spending countless hours hauling your collections around the country going to expensive events, you can get amazing press coverage at no cost to you!  …

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#96 How to Navigate the Recent Instagram Changes to Recapture Engagement

By Tracy Matthews / June 6, 2017

Making room for authentic connection is the goal of Instagram’s platform.   But the spammers are everywhere…   “Nice pic!”   “Luv ur feed!”   “Great lighting in this one!”   Ugh. You can just tell they are…

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#95 How to Sell OOAK to Retail Stores

By Tracy Matthews / May 30, 2017

Think you can’t sell your OOAK designs to retail stores ?   That making one off pieces is only good for in person events or online sales?   Think again!   In this ever changing economy, store owners…

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#94 How to Attract Massive Publicity by Applying for Grants and Awards

By Tracy Matthews / May 23, 2017

“Fake it ‘til you Make it”   I used to say that to my yoga students all of the time when I would teach them arm balances.   Guess what, it works! They would believe they could levitate…

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