Podcast

#45 Using Your Innate Talents to Run a Jewelry Business with Diana House

By Tracy Matthews / June 14, 2016

Let’s take a field trip!   Come with me real quick down the crowded aisles of a jewelry trade show. Let’s watch as the scene unfolds…   A potential customer steps into the booth of an accomplished jewelry…

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#44 Developing Blogger Partnerships to Make More Sales With Cassie Boorn

By Tracy Matthews / June 7, 2016

Imagine with me for a minute that you have a chunk of free time to sit down and browse the internet.   You’re not working, or networking, or even training.   You’re just sitting at your computer with…

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#43 How to Create a Wholesale Line Sheet that Catches a Retailer’s Attention

By Tracy Matthews / May 31, 2016

You only get one first impression!   And…according to Forbes Magazine it takes at most 30 seconds for a total stranger to form their first impression of you.   You might be thinking, what does this have to…

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#42 How to Sell Your Jewelry into Retail Stores: 12 Strategies to Increase Wholesale Sales

By Tracy Matthews / May 24, 2016

Do you remember when you were a kid and you dove (or fell) into the deep end of the swimming pool for the very first time? Overwhelming + a little scary, right? That’s the same feeling a lot…

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#41 How To Win A Grant For Your Jewelry Business with Hilary Halstead Scott

By Tracy Matthews / May 17, 2016

It’s the saddest story in the jewelry industry-   A talented designer pulls the plug on their jewelry biz too soon because there’s nobody to come alongside them and teach them the business component of their creative passion.…

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#40: The Biggest Pricing Mistakes That Cost You Big Time

By Tracy Matthews / May 10, 2016

Let’s go back to school today…   Raise your hand if you’ve ever gotten feedback that your jewelry is priced too high or too low.   Raise your hand if you aren’t making enough sales because of price…

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#39 Simple Tips To Understand Your Financial Reports with Mariel Diaz

By Tracy Matthews / May 3, 2016

On today’s episode, we’re talking all about numbers and financial reporting!   …Okay, so I probably lost the attention of about half of you with that sentence.   Stay with me, today’s subject is critical for you to…

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#38 Easy Sourcing Strategies for Your Jewelry Business

By Tracy Matthews / April 26, 2016

Sourcing, Sourcing Sourcing…it’s a thorn in our side as designers and jewelry makers.   I know many of YOU get seriously overwhelmed by sourcing.   I’ll be honest: I even got anxiety when planning this podcast!   (I’m…

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#37 Inventory Management Strategies to Increase Cash Flow for Independent Jewelry Biz Owners

By Tracy Matthews / April 19, 2016

Welcome to Episode 37! I am so thrilled I got the chance to sit down with today’s special guest, Inta Ievins.   She knows a thing or two about inventory…   I made a HUGE mistake in my…

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#36 Nine Questions About Building a Jewelry Biz DREAM Team – Answered!

By Tracy Matthews / April 12, 2016

Welcome to Episode #36   Almost every day, we get a lot of really great questions about hiring a team. Are you wondering when is the right time to hire? Are you unsure who to hire first?  …

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