Sales & Marketing

Be Famous: How To Showcase Your Designs

By Tracy Matthews / September 5, 2012

Author: Beth Smith Your products are an extension of you. You love them. You create them. They reflect you and your passions. So, don’t just shuttle them off into a corner and hope to “sell them one day.”…

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Why you need a Brand?

By Tracy Matthews / August 14, 2012

Guest Post by Laura Garnett I love talking about “brand;” it’s my passion and it’s fun for me because it’s a meaty and complex subject.  However, why specifically would any jewelry designers benefit from branding themselves? I would…

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7 Proven Tips to Increase Exposure for Your Independent Jewelry Brand

By Tracy Matthews / August 6, 2012

Updated: September 17, 2018 Independent jewelry brands have to focus on getting consistent exposure. Why? Because when you’re going up against brands that have been in the business for decades (or more) you have to be top of…

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