Sales & Marketing

How to ROCK your Holiday Jewelry Sales

By Tracy Matthews / June 18, 2013

Imagine it’s November 1st. For the first time since you started your jewelry biz, you’re not freaking out about getting enough Holiday sales. In fact, you are calm and even planning to take some time off to spend…

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Is your biz cash poor? 5 Ways to create cash flow in your jewelry business.

By Tracy Matthews / June 11, 2013

One of the biggest mistakes I made when I started out in business was this: I did not understand the correlation between healthy cash flow and a thriving business. I didn’t have a problem getting sales in the…

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Are you paying yourself a Salary Every month? 5 actions to guarantee you get paid first.

By Tracy Matthews / June 4, 2013

Last month, I enjoyed a glass of wine with one of the community members of F&TA while she was visiting NYC. I’ve been following her for about a year now and have really seen her business grow and…

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The inside scoop: when should I hire a Contractor vs. an Employee?

By Tracy Matthews / May 27, 2013

Robin and I hear this all of the time:: “I feel so overwhelmed! I want to pull my hair out because I have so many things to do. I know I should be acting like a CEO, but…

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You ARE worth it!

By Robin Kramer / May 21, 2013

I just love our F&TA community of jewelry designers! There is so much support, sharing and love for one another… it’s truly awesome. A few topics having been popping up and I thought it would be good to…

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Be careful what you wish for… cuz you just might get it!

By Robin Kramer / May 14, 2013

I love a good wish (business or otherwise) and I especially love having a sales goal/wish and going after it! I have been fortunate to have many wishes come true, and one in particular that was a big…

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Why 20% can make all the difference in business.

By Tracy Matthews / March 26, 2013

In sales there is something called the 80/20 rule. It’s when 80% of your sales come from just 20% of your customer base. Every client is important, but you will always have about 20 percent of your client…

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Why you MUST think like a CEO (even if you have a solo jewelry biz)

By Tracy Matthews / March 19, 2013

“The entrepreneur is our visionary, the creator in each of us. We’re born with that quality and it defines our lives as we respond to what we see, hear, feel, and experience. It is developed, nurtured, and given…

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F&TA Exclusive B-School Bonuses

By Tracy Matthews / February 23, 2013

I have a secret that I want to share with you… ..(well maybe it’s not a big secret…read on…) For the past several weeks you might have seen some emails from us talking about Marie Forleo and her…

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You’re Successful And You Know It!

By Tracy Matthews / February 12, 2013

I’m successful and I know it! Now, say it like you mean it. OK, so maybe you’re not exactly where you want to be in your business, but you’re on your way and one of the most important…

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