Sales & Marketing

Business advice for jewelry designers

By Tracy Matthews / July 30, 2013

Yesterday, Robin & I spent an hour chatting on our first Google Hangout. We had a blast despite a few technical errors! We are always pumped to answer questions you had about your jewelry business. We are keeping…

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FREE Q&A Call w/ Tracy & Robin

By Tracy Matthews / July 22, 2013

You’re INVITED! Join Robin & Tracy this Wednesday, July 24th for a FREE Q&A call! We realize that jewelry designers who are serious about their businesses also have some serious business questions. We are here to help. Ask…

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The 5 Secrets to Holiday Success

By Tracy Matthews / July 16, 2013

You might be reading the title of this blog post and be thinking:: “Why do I need to be thinking of Holiday Sales for my jewelry business right now?” You’ve heard the saying, the early bird gets the…

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You’re Invited!! FREE training – 5 Secrets to Holiday Success

By Tracy Matthews / July 11, 2013

Marketing Roadmaps, Effective Sales Goals, and Accountability Partners Tracy & Robin are going to show you how to harness the power of the holiday season and boost your 2013 jewelry sales above and beyond your most ambitious sales…

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Insiders Tips on Using Instagram for Your Jewelry Biz

By Tracy Matthews / July 9, 2013

Interview with Robin & Sue B Do! Tracy and I have been fascinated by the new social media darling Instagram and wanted to learn more about it so we contacted Sue B. Zimmerman, the Instagram Gal! Sue knows…

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Tip: Make it Easy for Editors to Feature Your Jewelry for Holiday

By Tracy Matthews / July 2, 2013

Even though the dog days of summer are upon us, it’s not time to slack off in your jewelry business. Savvy jewelry designers are working hard (and having a little fun too) during the summer months. If you…

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Amplify Your Facebook Marketing with Tim Adam

By Tracy Matthews / June 24, 2013

Make sure you join us to Amplify your Facebook Marketing with Tim Adam Want more FREE advice just for Jewelry Designers? Sign up for Updates……it’s FREE

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How to ROCK your Holiday Jewelry Sales

By Tracy Matthews / June 18, 2013

Imagine it’s November 1st. For the first time since you started your jewelry biz, you’re not freaking out about getting enough Holiday sales. In fact, you are calm and even planning to take some time off to spend…

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Is your biz cash poor? 5 Ways to create cash flow in your jewelry business.

By Tracy Matthews / June 11, 2013

One of the biggest mistakes I made when I started out in business was this: I did not understand the correlation between healthy cash flow and a thriving business. I didn’t have a problem getting sales in the…

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Are you paying yourself a Salary Every month? 5 actions to guarantee you get paid first.

By Tracy Matthews / June 4, 2013

Last month, I enjoyed a glass of wine with one of the community members of F&TA while she was visiting NYC. I’ve been following her for about a year now and have really seen her business grow and…

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