Sales & Marketing

5 Things Missing From Your Jewelry Website That Are Costing You Sales

By Tracy Matthews / March 4, 2014

Are you struggling with website sales? Do you wonder HOW to get people who browse on your site to actually buy? The good news is, you are not alone. We seem to hear this a lot from jewelry…

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How Participating in Community Increases Sales and Gets You More Raving Fans

By Cindy Bidar / January 21, 2014

Have you ever wondered what sets successful jewelry designers apart from those who can barely get their feet off the ground? When I started out in the jewelry industry 20 years ago, it seemed like designers were popping…

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10 Areas to Reevaluate in Your Jewelry Business to Attract Your DREAM Clients

By Tracy Matthews / December 31, 2013

No matter where you are in business, there are always times where you feel stuck. Your message isn’t connecting. Sales are starting to slump. Over our years in business, Robin and I can attribute this feeling to one…

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Why Goal Setting for Your Jewelry Business is “BS” Unless You Do This First!

By Tracy Matthews / December 17, 2013

It’s time! 2013 is coming to an end and it is the perfect time to step back and take a good look at your jewelry business. I know what you’re thinking… I’m tired and it’s the busiest time…

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Instagram Tactics that Convert to Sales

By Tracy Matthews / December 10, 2013

…from the jewelry designers that are using them… Today we wanted to tackled a topic that is huge these days: how is a jewelry designer to convert sales by using Instagram? It’s quote possible you are using Instagram,…

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How To Stay Focused on Your Jewelry Business this Holiday Season

By Robin Kramer / December 3, 2013

It’s here! The Holidays are here in full swing! Doesn’t Thanksgiving seems like a distant memory? And Black Friday, Small Business Saturday and Cyber Monday are a bit of a blur. With all of that behind you, now…

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How to Create an Awesome Newsletter (that people read)

By Tracy Matthews / November 26, 2013

We can’t believe how quickly the holiday season approached! As you know, it’s all about making sales happen from this point forward. The mad rush of holiday shopping starts on Thanksgiving weekend in the US with sales like…

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15 Sales & Marketing ideas to make your Cyber Monday (and Black Friday) a success

By Tracy Matthews / November 19, 2013

You’ve been planning, plotting and preparing and the time has finally arrived… the holiday sales season is in full force! Black Friday marks the “start” of the retail season for holiday gift purchases. For those of you with…

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8 Crucial Components to Lay a Strong Foundation for Your Jewelry Business

By Tracy Matthews / November 5, 2013

Jewelry designers ask us all of the time about the most important consideration when building a jewelry business. The short answer is sales, but the long answer comes down to this question: “How does a jewelry designer attract…

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Mystery Solved: the Top 10 Topics to Cover on Your Jewelry Blog

By Tracy Matthews / October 8, 2013

Over the past several months, Robin & I have been teaching one of our signature courses, Ramp Up Your Holiday Sales, over here at Flourish & Thrive Academy. During the training we focus on different ways to promote…

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