Sales & Marketing

How To Stay Focused on Your Jewelry Business this Holiday Season

By Robin Kramer / December 3, 2013

It’s here! The Holidays are here in full swing! Doesn’t Thanksgiving seems like a distant memory? And Black Friday, Small Business Saturday and Cyber Monday are a bit of a blur. With all of that behind you, now…

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How to Create an Awesome Newsletter (that people read)

By Tracy Matthews / November 26, 2013

We can’t believe how quickly the holiday season approached! As you know, it’s all about making sales happen from this point forward. The mad rush of holiday shopping starts on Thanksgiving weekend in the US with sales like…

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15 Sales & Marketing ideas to make your Cyber Monday (and Black Friday) a success

By Tracy Matthews / November 19, 2013

You’ve been planning, plotting and preparing and the time has finally arrived… the holiday sales season is in full force! Black Friday marks the “start” of the retail season for holiday gift purchases. For those of you with…

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8 Crucial Components to Lay a Strong Foundation for Your Jewelry Business

By Tracy Matthews / November 5, 2013

Jewelry designers ask us all of the time about the most important consideration when building a jewelry business. The short answer is sales, but the long answer comes down to this question: “How does a jewelry designer attract…

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Mystery Solved: the Top 10 Topics to Cover on Your Jewelry Blog

By Tracy Matthews / October 8, 2013

Over the past several months, Robin & I have been teaching one of our signature courses, Ramp Up Your Holiday Sales, over here at Flourish & Thrive Academy. During the training we focus on different ways to promote…

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The Inside Scoop on Hiring Sales Reps for Your Jewelry Business

By Robin Kramer / October 1, 2013

Tracy and I love our community of jewelry designers! Last week we were on a call with the jewelry designers who are taking our Ramp Up Your Holiday Sales course and the subject of sales reps came up.…

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Unique Ways to Host Jewelry Parties for the Holidays

By Tracy Matthews / September 17, 2013

In NYC, the city is abuzz:: New York Fashion Week just ended, Instagram feeds are going off with the newest collections and stores are having their own version of sip & see parties. It’s all the prep to…

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Hey Jewelry Designers… Do You Want to Get Discovered by a Well Known International Retail Catalog?

By Tracy Matthews / September 10, 2013

Flourish & Thrive Academy + UncommonGoods = All sorts of Goodness for jewelry designers! Have you always wanted to get your jewelry into the hands of a buyer for a well-known catalog but weren’t sure how to go…

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Top Tips for Having Maximum Sales at Jewelry Trade Shows

By Robin Kramer / September 3, 2013

Having a fantastic, eye-catching jewelry booth will capture the interest of show attendees, but having a successful show with lots of sales takes a lot more than just having a beautiful booth. It takes a plan of action…

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How to Make Your Booth Stand Out at a Jewelry Trade Show (or any type of show)

By Tracy Matthews / August 27, 2013

Woo hoo! You did it! You’ve committed to doing a jewelry trade show, a craft fair, a trunk show, or even a show at a friend’s home. Whichever it is, you’re investing money and time – and your…

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