case study

This Successful Designer Revamped Her Systems, Said Goodbye To Overwhelm, and Hello To An Extra $18K/Month

By Tracy Matthews / July 22, 2020

Meet Jennifer Dawes of Jennifer Dawes Designs. Jennifer creates sustainable, ethically-sourced fine jewelry in rural Sonoma County, California. Jennifer has been designing jewelry for 20 years and her business has been very successful. But when she came to…

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How This Unstoppable Designer Keeps Her Business Thriving, Even In Tragedy

By Tracy Matthews / October 4, 2019

Today, I’m going to share the story of a resilient designer who transformed her business in just one year and kept her business growing during grief. I’ve made it my mission to help struggling jewelry-preneurs scale their businesses…

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Broadway, Bartering & Baton Rouge—Oh My! Jewelry Designer Turned a Dressing Room Hobby Into a 6-Fig Biz

By Tracy Matthews / August 1, 2019

I’m so excited to share today’s story. It’s about Ana Maria Andricain, an inspiring woman who has been in our community for over 5 years. I’m sharing her story because it’s absolutely amazing! Ana Maria started her jewelry-making…

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Three Kids, A Home & A Vision: How a Couple Created a 6-Figure Jewelry-Making Business

By Tracy Matthews / July 11, 2019

Today, I’ll share a story about a couple who upgraded a profitable jewelry business into a 6-figure business that supports them, their family and their dreams! One of my goals has been to help 100 designers this year…

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#206 How to Transform Your Website Homepage to Make More Sales with Darian Chavez

By Tracy Matthews / June 18, 2019

Did you know that when someone lands on your website you only have 30 seconds to make an impression? Kinda scary, right?!? After all of the love and hard work you pour into creating a beautiful page, a…

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How This Jewelry Designer Went from Extreme Burnout to Increasing Her Sales 200%!

By Tracy Matthews / January 31, 2019

Every job has its challenges, even when you’re living your dream as an independent jewelry designer. Allow me to introduce you to an amazing woman who rebuilt her jewelry business entirely from the ground up! Nicole Gariepy, from…

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