How a Tired Jewelry Designer Went from Extreme Burnout to Increasing Her Sales 200%!
Today I want to introduce you to an amazing woman who rebuilt her jewelry business entirely from the ground up!
Nicole Gariepy, from St. Croix, US Virgin Islands, started her jewelry business as a part-time job during high school. She immediately fell in love with all things jewelry. She never knew the jewelry industry could end up being such an exciting, multifaceted career!
She opened and ran her own retail shop for 7 years. But closed its doors after experiencing extreme burnout, realizing that she never really had a good business strategy in place.
She hadn’t set herself up for success…yet!
Once she recharged, she started working for another jewelry designer and designing her own jewelry again on the side. At the end of 2015, she decided that it was time to get back into business for herself and take the leap!
After nearly twenty years in the jewelry industry, she had a lot of knowledge. However, Nicole was searching for a more sustainable way to run her business, one that set her up and supported her active lifestyle.
She knew something had to change. Can you relate?
Like fate itself, a Black Friday promotion for Laying the Foundation popped up on Nicole’s email while she was on break at work. She was feeling particularly frustrated that day and was ready for a fresh start.
She was excited to get back into the jewelry industry but knew she couldn’t continue running her business the way she had done so before. She was ready to try again and signed up for Laying the Foundation!
After taking the 8-week Laying the Foundation course, Nicole brought in nearly $35K that year. BOOM!
But she didn't cap there! In 2017, her annual income more than doubled that, bringing in $75k and continues to grow! Okay, I’m seriously impressed!
Before taking the Laying the Foundation course, Nicole was working two jobs and running herself into the ground trying to make it all work.
She admits having to unlearn a few things she’d gotten so used to. She was surprised at the amount of new knowledge she gained after having been in the industry for two decades!
During her 8 weeks in the course she:
- Identified her dream client and realized what an important component this was for her growing business. This changed the game for her completely. Like most people, because she did not have a large business, she believed that a dream client didn’t exist.
- Got serious about setting goals and putting strategies into place to assure that no more burnout was coming and that her business would thrive this time around.
- Took her products off of Etsy and launched her first website.
- Started networking and doing in-person shows.
- Organized her inventory and even hired extra help.
After taking Laying the Foundation, Nicole has revamped her business entirely. There’s nothing like a fresh start!
Today, Nicole has a business that supports her financially as a single woman and allows her the freedom to travel multiple times a year simply for some R&R.
In 2018, she opened a small studio where she can meet one on one with clients and has continued to sell her products online as well as in the studio.
Her jewelry is in such high demand that she operates from a waitlist and can now choose the jobs she loves to do!
Nicole still has the time to create new collections and is truly working her dream job!
If you, too, are ready to reopen the doors to a thriving online or in person jewelry business, Laying the Foundation is our signature 8-week virtual program designed to teach you how to create desire and demand for your unforgettable jewelry brand with the right clients and exposure.
Let us help you build a business that works for you.
Who says you can’t run a company that supports your dream lifestyle while simultaneously unleashing that creativity you have stored up inside of you. You are worthy of it!