Desired Brand Effect

EP 332: Create Your Leave Behind List to Launch into the New Year With a Bang

By Tracy Matthews / December 23, 2021

What are the things that I can do to get things aligned so that I’m reaching the kind of targets and goals and all those things that I would like to create in my life… Did you know…

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EP 331: Positioning Your Brand and Sweat Proof Jewelry with OXB

By Tracy Matthews / December 21, 2021

If you want to create The Desired Brand Effect in your business and have people coming back, you need clarity about your target market. Many first time designers and makers would usually obsess about their product and the…

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#328 The Mindset Shifts Required to Become a 7 Figure Business Owner

By Tracy Matthews / December 7, 2021

Let’s get real about what it takes to grow your business to the 7 figure mark. This is a bit of a continuation on last week’s Thrive by Design Episode, What It Really Takes to Grow From $100K…

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Scale your business!

#327 What It Really Takes to Grow From $100K to $500K

By Tracy Matthews / November 30, 2021

What does it really take to build a $500k+ jewelry business in today’s market? The Flourish & Thrive Academy community is full of jewelry designers at all different levels of business, from hobbyists who are just starting to…

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The Desired Brand Effect Press Release Gets Picked Up By Yahoo, PR Web, and ArtfixDaily

By Tracy Matthews / November 29, 2021

After 25 years in the jewelry industry, Tracy Matthews is sharing everything she’s learned to help business owners overcome the challenges of growing a brand online. Ideating, writing, and publishing The Desired Brand Effect: Stand Out In A…

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The Desired Brand Effect by Tracy Matthews Featured in JCK Online Magazine

By Tracy Matthews / November 29, 2021

Since it’s publication on November 9th, The Desired Brand Effect has been making waves in the industry. The book even landed an editorial feature in JCK Online Magazine, titled “Jeweler Pens Book To Help Other Creatives Build Strong…

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#324 The Desired Brand Effect – How to Create Desire For Your Jewelry Brand

By Tracy Matthews / November 9, 2021

Today is the day… This episode is going live on November 9, 2021. The official launch date of my book The Desired Brand Effect. If you’re a regular here at Flourish & Thrive Academy, you already know that…

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#323 Shows Are Back! It’s How You Leverage Them That Matters with Ana Maria Andricain

By Tracy Matthews / November 2, 2021

Great news, everyone, shows are back! In-person art fairs and trunk shows are back in full swing. They can be a huge asset for your business, or a total money pit — it all depends on how you…

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#322 Behind the Scenes of the Desired Brand Effect Book

By Tracy Matthews / October 26, 2021

It’s finally happening, m’dear. My book, The Desired Brand Effect, is launching on November 9th, 2021. People reach out to me all the time to tell me they want to join one of our business coaching programs but…

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#320 The Mindset Shift That 4x’d One Designer’s Sales with Alisha Merrick

By Tracy Matthews / October 13, 2021

When you’re operating from the mindset of a starving artist, you could be preventing yourself from being successful without even realizing it. Here’s how starving artist syndrome manifests in your business… Resenting the success of other artists. Feeling…

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