The Desired Brand Effect Press Release Gets Picked Up By Yahoo, PR Web, and ArtfixDaily
After 25 years in the jewelry industry, Tracy Matthews is sharing everything she’s learned to help business owners overcome the challenges of growing a brand online.
Ideating, writing, and publishing The Desired Brand Effect: Stand Out In A Saturated Market With A Timeless Jewelry Brand took nearly three years.
It’s been a labor of love throughout the years, and it’s been so rewarding to see the book take off.
Within a week of its publication on November 9th, The Desired Brand Effect rose to be the #1 New Release in 7 categories on Amazon.
The press release, which describes the value the book and methodology within it can provide to small business owners, has been picked up by media outlets all over the internet, including Yahoo, PR Web, and ArtfixDaily.
“Using client case studies throughout, Tracy applies real world examples for readers, making the book an effective and practical advisory tool,” the press release states, “From how to merchandise, to the development of cohesive brand assets, to pricing products for wholesale and retail, topics are addressed in detail.”
Here are some of the highlights…
Buyer Psychology & Creating Desire for Your Brand
The key to positioning your brand to stand out in today’s saturated jewelry market is connection. Through storytelling, you can create a bond with your audience that fuels their desire to purchase your product.
“The psychology of buying is addressed, from fascination to fear; the text provides empathy and understanding between jeweler and client. A masterful storyteller, Tracy Matthews helps designers consider how to fuel desire through language, emotion and connection.”
This is especially important when it comes to luxury purchases like jewelry, but the advice in the book is applicable to any small business trying to sell their creative products online.
Nurturing Client Relationships Online
One of the top struggles for small business owners is getting the word out about their brand.
When you’re competing with massive companies that have a seemingly unending marketing budget, you really have to be strategic about how you market your brand.
“The Desired Brand Effect System illustrates how to share one’s brand and products with customers. Best practices for in-house marketing are discussed, including statistics showcasing what has and hasn’t worked through Flourish & Thrive academy case studies.”
Of course, making a sale is only half the battle. The tricky part is turning those sales into lifelong customers who will share your product with their friends and buy from you year-round.
The good news is that small businesses actually have an advantage in this arena, because you have the ability to form more personal customer relationships with your audience.
“Nurturing relationships with customers is key to running a lucrative business, and the book gives readers the confidence to go out and be their own best spokesperson.”
Scale Your Brand to Support Your Lifestyle
As your business evolves, so will your role as the founder and visionary.
The third and final focus of The Desired Brand Effect revolves around what you want. Structuring your company so that it can support your goals and lifestyle is key to creating a business that is truly fulfilling at the end of the day.
“From creating a business and financial plan, to developing and documenting systems and automation, the book outlines where to invest time now in order to save time and strategically achieve goals sooner.”
This will look different for every small business owner, and the resources and strategies provided in the book are designed with versatility in mind.
The Desired Brand Effect Impact
“‘The Desired Brand Effect book and system is for jewelry designers, makers, artists, and retailers who want to make more with less stress…my hope is that the people reading this book find actionable tips, tools, and resources that they can implement today to see great impact and results,’ says Tracy Matthews.”
I’d like to extend my sincere thanks to each publication that shared The Desired Brand Effect with its readers. It’s honestly a dream come true.
Read the full press release on…