digital marketing
It isn’t easy to make a name for yourself. All the talent and artistic ability in the world can still go unnoticed, especially in a $230-billion industry. This problem is exactly why marketing exists. But marketing itself has…
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There’s lots of confusion. What really matters to grow your business? Is it finances, sales, admin, social media, marketing, photography, pixeling your website, cleaning the dirt under your fingernails from that red rouge buffing compound…? The list is…
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What are you waiting for? I asked my good friend Aggie Burnett, co-founder of Nomaterra fragrances, what she was waiting for to get to the next step in her business. Since her early 20’s, she’s nourished relationships with…
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I might sound like a broken record but… Do you know what your BIGGEST sales tool is? So many people are still getting it wrong! Your website is your number one sales tool. It doesn’t matter if you’re…
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Do you have 1000 True Fans? Trust me, it’s A-OK if you don’t. But are you ready to have 1000 people eager, willing, and ready to support your business this year? I learned this philosophy from Kevin Kelly…
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Traffic + Conversion = my 2 favorite words right now. Seriously! Can you name a better feeling than having your voice reach millions of fans? I know that there are people in the jewelry biz struggling to get…
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Yes, you can sell your jewelry online! Or have you been doubting yourself? We all feel great doing what we know…but why is it so hard to pivot out of our routines? The real big struggle is when…
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Content is King (yes, even for a jewelry brand). And when your content is marketed the right way, you can easily connect with those perfect customers…you know the ones who keep coming back for more? The ones who…
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