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7 tips to write email subject lines

7 Tips to Write Email Subject Lines People Want to Open

By Tracy Matthews / January 26, 2021

Everyone knows the old adage about judging a book by its cover. Unfortunately, the same is true for emails. You can write the greatest email to ever grace the internet, only to have it fall flat. Why? The…

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image of jewelry and banner with the top email marketing platforms

The Top 4 Email Marketing Platforms for Jewelry Designers

By Tracy Matthews / January 13, 2021

Congrats! If you found your way here, that means you must be serious about taking your jewelry or creative product business to the next level with email marketing. Every thriving business utilizes multiple marketing channels to create sales…

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#267 7 Epic Virtual Trunk Show Ideas to Boost Your Holiday Sales

By Tracy Matthews / September 1, 2020

If you couldn’t tell already, I’m something of a virtual trunk show junkie.  That means we need to be creative about ways to engage with our Dream Clients – and virtual trunk shows are more relevant than ever.…

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#266 The “No-Discount’ Abandoned Cart Email Sequence with Chris Orzechowski

By Tracy Matthews / August 25, 2020

Email marketing gets results, plain and simple. When you have direct access to your audience you can grow a business around any product in any economy.  I’ve been saying this for years. And whenever I meet someone as…

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#245 How to Pivot Your Sales Strategy When Your Shows Are Off and Stores Aren’t Buying

By Tracy Matthews / March 31, 2020

“Shows are canceled, stores are closed, and sales are down. How do I sell at a time like this?” This sentiment has been popping up all over the jewelry community. It’s a scary and uncertain time, but you…

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#243 Don’t Panic – Here’s What to Do NOW to Save Your Jewelry Business During the Coronavirus Pandemic with Robin Kramer

By Tracy Matthews / March 24, 2020

We’re in the middle of some rocky, uncharted waters, m’dear. But that doesn’t mean we’re doomed! It’s time to pull together as a community to support one another as we navigate this brand new territory. I’m tuning in…

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#239 How to Use Snail Mail to Grow Your Sales with Miriam Schulman

By Tracy Matthews / February 18, 2020

When was the last time you got a fun surprise in the mail from a brand you like? The truth is, not a lot of companies aren’t sending out snail mail anymore… which makes it the perfect opportunity…

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#238 Ask Me Anything: Questions From Our SOS Students

By Tracy Matthews / February 11, 2020

What kind of questions are successful, in-demand jewelry designers asking about their business? Today, we’re going to find out – and answer them! I get Insta DMs all the time with questions about everything from sales to social…

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#234 Top Business Questions From The Metalsmith Society Answered

By Tracy Matthews / January 14, 2020

The jewelry industry can be notoriously secretive. In a true demonstration of #CommunityOverCompetition, Metalsmith Society is trying to change that. Just as we’ve created a supportive space for jewelers to learn about business, Corkie Bolton has established a…

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#216 Why Selling at Shows Might be Killing Your Business

By Tracy Matthews / September 10, 2019

We both know that selling at shows can be back-breaking work, m’dear. And it doesn’t get easier as you get older… trust me. Plus, what would happen to your biz if you had to take a break and…

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