email list
Everyone knows the old adage about judging a book by its cover. Unfortunately, the same is true for emails. You can write the greatest email to ever grace the internet, only to have it fall flat. Why? The…
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Congrats! If you found your way here, that means you must be serious about taking your jewelry or creative product business to the next level with email marketing. Every thriving business utilizes multiple marketing channels to create sales…
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If you couldn’t tell already, I’m something of a virtual trunk show junkie. That means we need to be creative about ways to engage with our Dream Clients – and virtual trunk shows are more relevant than ever.…
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Email marketing gets results, plain and simple. When you have direct access to your audience you can grow a business around any product in any economy. I’ve been saying this for years. And whenever I meet someone as…
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“Shows are canceled, stores are closed, and sales are down. How do I sell at a time like this?” This sentiment has been popping up all over the jewelry community. It’s a scary and uncertain time, but you…
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We’re in the middle of some rocky, uncharted waters, m’dear. But that doesn’t mean we’re doomed! It’s time to pull together as a community to support one another as we navigate this brand new territory. I’m tuning in…
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When was the last time you got a fun surprise in the mail from a brand you like? The truth is, not a lot of companies aren’t sending out snail mail anymore… which makes it the perfect opportunity…
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What kind of questions are successful, in-demand jewelry designers asking about their business? Today, we’re going to find out – and answer them! I get Insta DMs all the time with questions about everything from sales to social…
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The jewelry industry can be notoriously secretive. In a true demonstration of #CommunityOverCompetition, Metalsmith Society is trying to change that. Just as we’ve created a supportive space for jewelers to learn about business, Corkie Bolton has established a…
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We both know that selling at shows can be back-breaking work, m’dear. And it doesn’t get easier as you get older… trust me. Plus, what would happen to your biz if you had to take a break and…
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