online marketing for jewelry

#222 The 3 Pillars Product Content Strategy with Jacqueline and Minna of the Product Boss

By Tracy Matthews / October 22, 2019

Creating online content for your product-based business doesn’t have to be a headache if you have an effective strategy. I’d like to introduce you to two incredible ladies who have been working with brands just like yours to…

Read More

How This Unstoppable Designer Keeps Her Business Thriving, Even In Tragedy

By Tracy Matthews / October 4, 2019

Today, I’m going to share the story of a resilient designer who transformed her business in just one year and kept her business growing during grief. I’ve made it my mission to help struggling jewelry-preneurs scale their businesses…

Read More

#218 The Biggest Website Design and Conversion Mistakes Jewelry Designers Make and How to Fix Them with Erin Alexander

By Tracy Matthews / September 24, 2019

Have you ever noticed that grocery store layouts are all pretty much the same? The bakery is near the front, where you’re met with the comforting aroma of fresh bread. The dairy is in the back, so you…

Read More

Is Your Website Helping or Hurting You?

By Tracy Matthews / July 18, 2019

Everyone is crazy about traffic… At least, the kind that happens online. Countless designers have approached me lamenting their lack of website traffic and online sales.  And who can blame them? That’s all anyone talks about. “Run ads!…

Read More

#208 What it REALLY Takes to Go From $50K to $1 Million in Revenue with Robin Kramer

By Tracy Matthews / July 2, 2019

It’s birthday season here at Flourish & Thrive Academy lately! If you didn’t know, our company is turning 7 this week! And we just passed Robin’s birthday too… In honor of this huge milestone, Robin and I got…

Read More

#207 How to Increase Customer Lifetime Value to Scale Online and Off with Austin Brauwner

By Tracy Matthews / June 25, 2019

Have you felt like you’re ready to scale your business for a while – but every time you think of getting started you just freeze up?? This is all too common… It can feel daunting! Where are you…

Read More

#194 How To Set Up Your Website For More Wholesale Orders

By Tracy Matthews / March 26, 2019

I might sound like a broken record but… Do you know what your BIGGEST sales tool is? So many people are still getting it wrong! Your website is your number one sales tool. It doesn’t matter if you’re…

Read More

#191 Train Your Customers To Buy From You Online

By Tracy Matthews / February 28, 2019

Yes, you can sell your jewelry online! Or have you been doubting yourself? We all feel great doing what we know…but why is it so hard to pivot out of our routines? The real big struggle is when…

Read More

#185 How to Use Storytelling to Sell More Jewelry

By Tracy Matthews / January 22, 2019

Think about all of the important lessons you’ve been taught in your life. Whether it was from a parent, or a college class, or an elderly person you met in line at the grocery store. Why are those…

Read More

#180 How to Align Your Content with Your 2019 Sales Plan

By Tracy Matthews / December 18, 2018

Content is King (yes, even for a jewelry brand). And when your content is marketed the right way, you can easily connect with those perfect customers…you know the ones who keep coming back for more? The ones who…

Read More