online marketing for jewelry

#288 Do Less in 2021 with Kate Northrup

By Tracy Matthews / February 9, 2021

I think it’s fair to assume we’d all be happy doing a little less in our business.  Balancing work and wellness is an ongoing struggle for most small business owners; it’s the #1 problem new students in our…

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#287 Ask Me Anything About Your Jewelry Business

By Tracy Matthews / February 2, 2021

I’m in a great mood today, m’dear! We just wrapped up our Marketing Makeover Challenge with an amazing masterclass, and it was a huge hit in the community.  During the challenge, I hosted a live Q&A for designers…

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#286 Before & After Laying the Foundation: Hear from 4 Students

By Tracy Matthews / January 26, 2021

After such an unpredictable year, I know a lot of makers may find themselves asking, “Is it really worth it to keep investing in my business?” Today I hope I can show you why the answer should be…

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#285 How this Designer Built a Values-Driven Business and More Than Doubled Her Sales this Year with Alyssa Miner

By Tracy Matthews / January 19, 2021

If you think getting clear on your brand values doesn’t need to be a priority, get ready to change your mind, m’dear. I’ve got an inspiring interview for you today. Alyssa Miner is a Laying the Foundation grad…

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#284 5 Reasons Your Marketing Isn’t Working with Alison Haselden

By Tracy Matthews / January 12, 2021

I’m super excited to share this episode with you, m’dear. Not only do I have an amazing guest this week, but we’re also talking about one of the most important topics for the new year: marketing. That’s right,…

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#283 Our Top 5 Marketing Strategies for 2021

By Tracy Matthews / January 5, 2021

Happy new year, m’dear! I’ve never been so excited to say that, to be honest. I’m so ready to leave 2020 in the past and look forward to a brighter future. There’s a lot to be said about…

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How a Jewelry Business replaced in-person revenue with online sales

By Tracy Matthews / July 26, 2020

Today I’d like to introduce you to one of our Momentum superstars, Karina Harris of Waffles & Honey. Karina’s an amazing designer from San Francisco––and you won’t believe her story! Karina came to us six years ago when…

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This Designer Finally Niched Down, Smashed Her Sales Goals, And Took Control Of Her Business

By Tracy Matthews / July 22, 2020

Today I’d like to introduce you to Wendy Hively of Charliemadison Originals. Wendy designs meaningful bracelets to provide everyday reminders of the military and first responder heroes in your life. Before she joined Momentum, Wendy felt super overwhelmed.…

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How One Jewelry Designer Sells Out of Her Collections In Less Than An Hour

By Tracy Matthews / July 22, 2020

I’d like to introduce you to one of our superstar jewelry designers, Alex Camacho of Acid Queen Jewelry in Idlewild, CA. Alex specializes in making one-of-a-kind jewelry collections that go live every month, and her business has skyrocketed…

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This Successful Designer Revamped Her Systems, Said Goodbye To Overwhelm, and Hello To An Extra $18K/Month

By Tracy Matthews / July 22, 2020

Meet Jennifer Dawes of Jennifer Dawes Designs. Jennifer creates sustainable, ethically-sourced fine jewelry in rural Sonoma County, California. Jennifer has been designing jewelry for 20 years and her business has been very successful. But when she came to…

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