online marketing for jewelry

#286 Before & After Laying the Foundation: Hear from 4 Students

By Tracy Matthews / January 26, 2021

After such an unpredictable year, I know a lot of makers may find themselves asking, “Is it really worth it to keep investing in my business?” Today I hope I can show you why the answer should be…

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#285 How this Designer Built a Values-Driven Business and More Than Doubled Her Sales this Year with Alyssa Miner

By Tracy Matthews / January 19, 2021

If you think getting clear on your brand values doesn’t need to be a priority, get ready to change your mind, m’dear. I’ve got an inspiring interview for you today. Alyssa Miner is a Laying the Foundation grad…

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#284 5 Reasons Your Marketing Isn’t Working with Alison Haselden

By Tracy Matthews / January 12, 2021

I’m super excited to share this episode with you, m’dear. Not only do I have an amazing guest this week, but we’re also talking about one of the most important topics for the new year: marketing. That’s right,…

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#283 Our Top 5 Marketing Strategies for 2021

By Tracy Matthews / January 5, 2021

Happy new year, m’dear! I’ve never been so excited to say that, to be honest. I’m so ready to leave 2020 in the past and look forward to a brighter future. There’s a lot to be said about…

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How a Jewelry Business replaced in-person revenue with online sales

By Tracy Matthews / July 26, 2020

Today I’d like to introduce you to one of our Momentum superstars, Karina Harris of Waffles & Honey. Karina’s an amazing designer from San Francisco––and you won’t believe her story! Karina came to us six years ago when…

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This Designer Finally Niched Down, Smashed Her Sales Goals, And Took Control Of Her Business

By Tracy Matthews / July 22, 2020

Today I’d like to introduce you to Wendy Hively of Charliemadison Originals. Wendy designs meaningful bracelets to provide everyday reminders of the military and first responder heroes in your life. Before she joined Momentum, Wendy felt super overwhelmed.…

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How One Jewelry Designer Sells Out of Her Collections In Less Than An Hour

By Tracy Matthews / July 22, 2020

I’d like to introduce you to one of our superstar jewelry designers, Alex Camacho of Acid Queen Jewelry in Idlewild, CA. Alex specializes in making one-of-a-kind jewelry collections that go live every month, and her business has skyrocketed…

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This Successful Designer Revamped Her Systems, Said Goodbye To Overwhelm, and Hello To An Extra $18K/Month

By Tracy Matthews / July 22, 2020

Meet Jennifer Dawes of Jennifer Dawes Designs. Jennifer creates sustainable, ethically-sourced fine jewelry in rural Sonoma County, California. Jennifer has been designing jewelry for 20 years and her business has been very successful. But when she came to…

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#260 3 Key Metrics to Supercharge Your Online and E-Commerce Sales

By Tracy Matthews / July 14, 2020

What would it take to make at least one sale on your website every single day? Nearly every designer I know wants to increase their online sales. Especially now! But I’m tired of seeing designers busting their butts…

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8 Simple Ways to Sell More Jewelry During the Holidays (and After!)

By Tracy Matthews / December 5, 2019

A few years ago, I got an inquiry on my website from a guy who wanted to buy a piece of jewelry for his wife. She loved sapphires and platinum and he was looking for something to commemorate…

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