online marketing for jewelry

Erin Kandoll first discovered her passion for jewelry making after experiencing a deeply traumatizing life event.

After Experiencing Deep Trauma and Quitting Her Business, This Designer Rediscovered Her Passion and is on Track to Triple Her Sales This Year

By Tracy Matthews / August 14, 2023

Erin Kandoll first discovered her passion for jewelry making after experiencing a deeply traumatizing life event. ““I found solace in the gentle glow of silver and the dance of a torch. Turning to jewelry making became my refuge,…

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How One Designer Uses the Power of Intention and Manifestation to Achieve Massive Success

By Tracy Matthews / July 20, 2023

Today, I’ve got an incredible story to share with you – a journey of dreams, creativity, and unyielding determination. Meet Rael Cohen, the amazing artist behind spiritually inspired jewelry, and let her tale of manifestation and success inspire…

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How one Jewelry Business veteran grew her online sales by 1,293% in One Year

By Tracy Matthews / August 6, 2021

Today I’d like to introduce you to Margaret Aden of Original Sin Jewelry. With 22-years in the jewelry business under her belt, Margaret Aden, of Original Sin Jewelry, creates contemporary jewelry that tells the story of her customers…

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How one Momentum designer doubled her revenue when she dialed into the right business activities

By Tracy Matthews / August 6, 2021

Today I’d like to introduce you to Kate of Kate Sydney Jewelry.  In Kate’s own words, “gems are my love language,” and she’s been growing her business, and supporting her family of 4, for the last 5 years.…

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How one Successful Jewelry Designer Grew his Business, Gained More Personal Time, and Eliminated Overwhelm

By Tracy Matthews / July 31, 2021

Today I’d like to introduce you to the talented Jesse Robbins of Jessie Robbins Jewelry. Through our Momentum Program, Jesse has been able to grow his business and get more work-life balance. As a native of Prescott, AZ,…

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The One Big Decision That Completely Changed This Jewelry Designer’s Business

By Tracy Matthews / July 30, 2021

Even the most talented designers often hit a sales plateau when trying to start a jewelry business. The ones who overcome it are the ones who know when to ask for help. Today’s featured designer made a big…

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How One Jewelry Industry Veteran Tripled Her Sales Without Compromising Her Creativity

By Tracy Matthews / July 29, 2021

If you want to create a successful jewelry brand, you have to learn how to run the business side of things, too. But that doesn’t mean sacrificing the creative process you love most. Peggy Houchin sold her very…

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How this Designer’s Online Sales Skyrocketed 400% in just under 2-Years!

By Tracy Matthews / July 20, 2021

Today I’d like to introduce you to the amazing Erin Heydenreich of Betina Roza. As one of our Momentum students, Erin has grown her online presence and gained control of her business. Before Erin joined Momentum, she felt…

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How one Jewelry Designer Grew her online sales 197% in 1-Year

By Tracy Matthews / July 13, 2021

Today I’d like to introduce you to one of our Momentum rock stars, Meghan Boehm,  of Meghan Bo Designs. Meghan pivoted from selling almost exclusively wholesale to a beautiful balance between direct-to-consumer and wholesale in less than 2-years! …

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#289 5 Tips for Jewelry Designers to Write Emails That Convert

By Tracy Matthews / February 16, 2021

How often are you emailing your list? The answer is, probably not enough. It might surprise you, but 2020 showed us time and time again that email marketing is vital for making more direct-to-consumer sales online.  The designers…

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