video

#293 7 Ways to Use Video Marketing in Your Jewelry Business

By Tracy Matthews / March 16, 2021

Have you been scrolling through your Instagram feed and come across a video from your favorite brand, promoting a new product? Or how about a video testimonial on a homepage that influenced you into buying something? Any video…

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jewelry designer working on video marketing

10 Ways to Use Video Marketing in Your Jewelry Business

By Tracy Matthews / February 26, 2021

Think about your favorite accessories. Maybe it’s that copper bracelet that pops against your white sweater, those turquoise earrings that show off your natural tones, or that white gold and emerald ring that dances in the sunlight. Few…

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How to Talk About Your Jewelry Designs (without feeling Skeevie)

By Sharon Kwon / September 16, 2014

Do you agree? Talking about your jewelry designs can be totally nerve-wracking! When I was first starting out as a designer, I was VERY sensitive about my work. It felt totally weird and even a little skeevie to…

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Easy Accounting Tips for Jewelry Designers and Makers

By Tracy Matthews / April 8, 2014

Does accounting and bookkeeping in your jewelry business want to make you cringe? I know the feeling! It used to make me totally cringe too but then I started to love to look at my numbers. The time…

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3 Easy Steps You Can Take That Will Create More Time and Increase Your Profits

By Tracy Matthews / April 1, 2014

Do you ever feel like you are not reaping the benefits of your hard work? Sales are strong and orders orders are coming in, but for some reason you don’t seem to be making the profits that you…

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