Showing by category: Online Marketing

#103 How to Become a Better CopyWriter for Your Jewelry Business
Copywriting for a jewelry business is different from typical “online marketing” copywriting. Why? Selling physical products means you gotta have a lot of great words to paint a picture of your customers wearing your jewelry! You gotta get them hooked. A picture may be worth 1,000 words, but you need the words, too! [READ MORE]
#96 How to Navigate the Recent Instagram Changes to Recapture Engagement
Making room for authentic connection is the goal of Instagram’s platform. But the spammers are everywhere... “Nice pic!” “Luv ur feed!” “Great lighting in this one!” Ugh. You can just tell they are auto-generated comments! This is what the good ol’ folks at Instagram are cracking down on, because it [READ MORE]
#89 Simple Strategy to Sell More via Email Marketing
Pulling off a profitable promotion? It’s definitely within your power! Some designers get discouraged when they run a promo and don’t see tons of sales. You might be feeling like promotions can’t work for you. Maybe you’re scared to get out there and try again. Hold up! There’s one thing you can do to flip th [READ MORE]
#88 How to Create a Marketing Plan for a Jewelry Promotion
Owning a jewelry business is FUN! Being a jewelry designer, myself, I know as well as you… There isn’t anything better than getting an email from a client gushing over the new piece they just bought! It totally lights me up! But don’t get me wrong...not everything is a walk in the park. Even “successful” desig [READ MORE]
#87 How to Build an Email List for Your Jewelry E-Commerce Business
Do you have email list envy? It’s really true what they say, “The money is in the list”....well really the relationship with your list... Whether you’re starting from zero or have a loyal base of customers, everyone can use a little help growing their email list. I actually think I’m addicted to list building. [READ MORE]
Email Marketing: Finding the Right Provider for Your Jewelry Business
Still on the fence about email providers? Afraid to make a decision or maybe even afraid to learn how it works? We have good news! Technology is always changing. Which means email marketing software is becoming more user friendly every day. Nearly every provider has tons of video tutorials walking you through every step of the pro [READ MORE]
#84 The #1 Way to Get More Traffic to Your Jewelry Website
Having a jewelry business these days sort of requires you to double as a marketing guru. Or at least it definitely feels that way sometimes! You’re learning new terms like “sales funnel” “pixel” and “brand assets” The big one I’m always hearing about is “website traffic.” All this really means one thi [READ MORE]
#83 Facebook Ads 101 for Jewelry Designers with Kathleen Cutler
It’s no secret. Everyone is pretty much hanging out on Facebook. So it’s naturally a really good way to connect with those DREAM Clients who’re gonna love your jewelry! Because of the ever-changing algorithms...posting on your fan page every day isn’t going to cut it like it used to. There’s some great news though [READ MORE]

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