Showing by category: Online Marketing

Email Marketing: Finding the Right Provider for Your Jewelry Business
Still on the fence about email providers? Afraid to make a decision or maybe even afraid to learn how it works? We have good news! Technology is always changing. Which means email marketing software is becoming more user friendly every day. Nearly every provider has tons of video tutorials walking you through every step of the pro [READ MORE]
How to Write Killer Copy for Your Jewelry Brand
Do you ever struggle with what to write for your marketing materials, social media and overall website presence for your jewelry brand? I can tell you that YOU are not alone.. I have to be honest with you, copywriting did not always come easily to me. In fact, it has taken me years to find my brand voice! A few weeks ago, our [READ MORE]
The Pros and Cons of Working with a Blogger
A few weeks ago, I had the pleasure of interviewing Danielle Miele of GemGossip.com for our new podcast that we’ll be launching October 20th! We had an awesome conversation that I am really excited to share with you in the coming weeks. One of the things we spoke about was how, “traditionally,” the jewelry industry is slow t [READ MORE]
How to Stay “Top of Mind” to Editors (and Bloggers)
Woot, I am super excited because I am interviewing some awesome people today for our Thrive by Design podcast that’s launching this Fall! One of those people is Danielle Miele of Gem Gossip! She is absolutely one of my favorite jewelry bloggers and totes adorable..isn’t she? Last week, on a call for our Diamond Insiders C [READ MORE]
Summer PR Resources
Last week, we mentioned that we are taking a few weeks off of blogging so that our team can take a little break. We all need a break at times... However, we will be sending you some inspiration and great reading/listening while we are away + we wanted to give you some resources to help make your business a little easier. Our Foc [READ MORE]
If You’re Not Making Money on Instagram, You’re Doing It Wrong
Guest post by: Melissa Camilleri, Founder of Compliment, Inc. and the 21-Day Insta-course If you haven’t been living under a rock the past couple years, you’ll know that Instagram should be a key component to your online marketing strategy - especially in an industry as visual as the jewelry business! Engaging on Instagram is [READ MORE]
How to Rock Your Holiday Marketing Plan: Made Simple
When I had my first HUGE month in my custom jewelry business, I blew my goal out of the water. Honestly, I couldn’t believe it! I, by FAR, exceeded my expectation of what I was actually capable of. Especially considering that the economy was crap at the time and I was dealing with the aftermath of a failed first business, the re [READ MORE]
The Undeniable Impact of Gift Guide Placement for Stellar Holiday Sales
A few months ago, I was having dinner in SF with my friend Andreea Ayers. We’ve been colleagues and friends for years, but this was our first time actually meeting in person. As we sat there talking about our experiences with our businesses, she was telling me a story about how she has been featured in over 50 Holiday Gift Guides [READ MORE]

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