Showing by category: Sales & Marketing

Win a Scholarship to F&TA’s Laying the Foundation Course for 2016
Laying the Foundation is guaranteed to change your life and your jewelry business! In this 8-week, super in-depth course we teach you how to build a successful business platform guaranteed to yield cash, clarity and freedom. And today you have a chance to get it all for FREE! We are offering two scholarships to Laying the Founda [READ MORE]
How to Stay “Top of Mind” to Editors (and Bloggers)
Woot, I am super excited because I am interviewing some awesome people today for our Thrive by Design podcast that’s launching this Fall! One of those people is Danielle Miele of Gem Gossip! She is absolutely one of my favorite jewelry bloggers and totes adorable..isn’t she? Last week, on a call for our Diamond Insiders C [READ MORE]
How to Move Beyond the Fear of Not Feeling Ready
Procrastination, perfectionism and lack of confidence can be detrimental... especially if YOU are trying to get your jewelry designs out into the world. Have you ever felt like your collection wasn’t "complete" or "ready" enough to call stores or that your designs weren’t good enough to start selling? Have you ever felt tha [READ MORE]
Selling Tips For Designers Who Struggle With Sales
I’m a rare bird...I actually like sales. And of course, Robin does too! But I wasn’t always this way. I used to tremble before picking up the phone to make a call. I’d have butterflies in my stomach before a meeting with a store or a client (and quite honestly, I might have been a little sweaty too). I was terrified to put [READ MORE]
If You’re Not Making Money on Instagram, You’re Doing It Wrong
Guest post by: Melissa Camilleri, Founder of Compliment, Inc. and the 21-Day Insta-course If you haven’t been living under a rock the past couple years, you’ll know that Instagram should be a key component to your online marketing strategy - especially in an industry as visual as the jewelry business! Engaging on Instagram is [READ MORE]
10 Under-Utilized Strategies to Double Your Holiday Sales
Man it’s H-O-T here in NYC so… You might think we are crazy to be talking about Holiday Sales in July! Well, we aren’t… LOL… Did you know that most buyers place their jewelry orders for the Fall and Holiday seasons by August? Yup, it’s true. When I had my first business about 70% of my orders for September throug [READ MORE]
How to Rock Your Holiday Marketing Plan: Made Simple
When I had my first HUGE month in my custom jewelry business, I blew my goal out of the water. Honestly, I couldn’t believe it! I, by FAR, exceeded my expectation of what I was actually capable of. Especially considering that the economy was crap at the time and I was dealing with the aftermath of a failed first business, the re [READ MORE]
Holiday Warning! Important Dates to Hit to Maximize Holiday Sales!
Question: When are you at your busiest in your jewelry business? What time of year are your sales booming? If you are like MOST jewelry designers and makers, I’m willing to bet that for MOST of you, the busiest sales season runs from September through December. Before my commissioned jewelry days, nearly 60-70% of my annual reve [READ MORE]

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