Showing by category: Sales & Marketing

#90 10 Content Creation Ideas to Promote Your Next Jewelry Launch
There are so many fun and unique Holidays to plan promotions around! It’s not just during December. People go nuts over National Siblings Day or National Dog Day! No matter the Holiday or event, there’s one piece of the puzzle you can’t afford to forget! Content. You might be thinking, “I sell jewelry, why is co [READ MORE]
#89 Simple Strategy to Sell More via Email Marketing
Pulling off a profitable promotion? It’s definitely within your power! Some designers get discouraged when they run a promo and don’t see tons of sales. You might be feeling like promotions can’t work for you. Maybe you’re scared to get out there and try again. Hold up! There’s one thing you can do to flip th [READ MORE]
#88 How to Create a Marketing Plan for a Jewelry Promotion
Owning a jewelry business is FUN! Being a jewelry designer, myself, I know as well as you… There isn’t anything better than getting an email from a client gushing over the new piece they just bought! It totally lights me up! But don’t get me wrong...not everything is a walk in the park. Even “successful” desig [READ MORE]
#87 How to Build an Email List for Your Jewelry E-Commerce Business
Do you have email list envy? It’s really true what they say, “The money is in the list”....well really the relationship with your list... Whether you’re starting from zero or have a loyal base of customers, everyone can use a little help growing their email list. I actually think I’m addicted to list building. [READ MORE]
#83 Facebook Ads 101 for Jewelry Designers with Kathleen Cutler
It’s no secret. Everyone is pretty much hanging out on Facebook. So it’s naturally a really good way to connect with those DREAM Clients who’re gonna love your jewelry! Because of the ever-changing algorithms...posting on your fan page every day isn’t going to cut it like it used to. There’s some great news though [READ MORE]
#78 How to Explode Your Jewelry Sales Using Facebook Groups with Lauren Zavlunov
Wondering how to stand out on Facebook can cause some serious stress, confusion and overwhelm. Can you relate? You’re not alone! With changing algorithms and fan pages, Facebook especially can be a tough nut to crack. So it’s time to think outside the box! Or the group… Facebook groups are an awesome way to c [READ MORE]
#74 How to Make More, Sell More, and Get Noticed This Year
Think back to the last time you sold at a jewelry show. What do you do when someone comes up to your booth? Did you hide? I know you didn’t … but I’ve totally seen designers do that. I never understand that reaction because the whole point of doing a show is to get noticed, sell, and make money! If you’re not doing [READ MORE]
#73 How to Make Up Your Mind When Your Fear Becomes Overwhelming
What emotions come to mind when you succeed? Good ones, right? You’re queen of the mountain! You feel happy, strong, brave, smart, and confident. You’re walking on air:; all smiles. It’s amazing. What about fear? That didn’t even enter your mind, did it? Fear is so common, especially for designers and makers [READ MORE]

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