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#62 How to Pivot Your Jewelry Business Direction Practically and Patiently

There aren’t many things worse than feeling trapped, especially by your business.

Have you ever felt like your business is was dragging you down?

You’re not alone….

I was talking to one of our mastermind designers the other day. She was so relieved because she pivoted her business model this year.

After she closed down her retail store for a custom and wholesale business model, she was excited to finally be enjoying her summers.

I’ve been there too! And I know the feeling well.

I felt really STUCK! My wholesale business was weighing me down.

Switching directions didn’t seem like a possibility and kinda felt trapped.

I finally found hope and got the help I needed when I hired Phil, my consultant. He helped me dig deep into my business, get unstuck and restructure so I could feel energized by my business again.

On today’s episode I’m going to share with you what I learned about pivoting a jewelry biz with patience and practicality.

Because it literally changed my life and my business in an amazingly powerful way.

So, if you’re feeling like your business owns YOU instead of the other way around, you are going to love today’s episode.

Click here to download the show notes

Step 1: Think It Through

The most important foundational step to pivoting your jewelry biz well is to determine your end goal. You’ve got to know what you want to achieve before you take a single step in that direction.

Here’s what I suggest- sit down, take a step back and think what it is about your current business direction that you don’t like and why you want to change. And once you’ve got that clear, move on to the next step.

Step 2: Ask Yourself What You Really Love Doing

Equally as important to what you don’t love about your jewelry biz is what you Do love about it. Other than the obvious (jewelry!) what is your favorite part about working in your business.

It could to communicating with clients or creating systems or coming up with strategies. There is no wrong answer, but there is a correct answer for you personally. Figure out what it is and own it!

Step 3: Make a Plan to Pivot

Once you know where you’re starting and where you want to go, it’s time to make a solid plan for your pivot. For me, that looked like slowly closing down my wholesale business completely while ramping up my custom design business (equally as slow!)

For you, it might not be that dramatic of a change, but either way you’ll get halfway into it be lost without a plan. You’ve got to know the path before you take your first step toward your destination!

Okay…I’ve given you three steps leading up to pivoting your jewelry business.

I’ve got three more to share with you in the episode about how to actually carry out the pivot and reap the benefits from it.

But you’ve got to listen to hear them!

xo, Tracy

Diamond Insiders Club


  1. Lisa on October 11, 2016 at 1:01 pm

    Invaluable. Thank you–thus could not have been more timely in its delivery to my inbox.

    At this juncture with my business, and it’s such a relief to know it can be done and done successfully.

    Your advice is spot on. Thank you! Lisa

    • Tracy Matthews on November 18, 2016 at 9:23 am

      Hey Lisa! SO glad the timing was spot on for you! Keep at it, girl! xo, Tracy

  2. Stacey Lamothe on October 14, 2016 at 2:26 pm

    I loved this Tracy! It was thought provoking and let me know that, though I love MOST of the things I am doing, there are a few things that I really don’t like. Thank you for somehow speaking what my heart is feeling. I love being part of this community. Woofs & Namaste, Stacey Lamothe

    • Tracy Matthews on November 18, 2016 at 9:22 am

      I’m so glad you loved it! I’m so happy to have you here in our community! <3 xo, Tracy

  3. Tisha Abrahamsen on November 30, 2016 at 2:15 pm

    Wow what perfect timing for me! Going to the F&TA Live Event was transformative. I knew I needed time to digest the experience. I wasn’t quite clear on how to even think about the types of changes I want to make. This podcast has really helped me to consider what is really important to me and make a plan. Thanks Tracy!!

    • Tracy Matthews on December 12, 2016 at 10:44 am

      Hey Tisha! I know you’ll figure it out. You got this! xo

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