Tracy Matthews

Designer Spotlight: Amy Kanka Valadarsky

By Tracy Matthews / July 18, 2014

A BRIEF STORY OF WHAT YOU DO AND WHY YOU DO IT People would say I create jewelry pieces, I want to think I can make dreams come true. There is nothing like watching the delight of a…

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4 Problems Jewelry Designers Face During the Dog Days of Summer

By Tracy Matthews / July 15, 2014

Are you frustrated because your cash flow and sales are low during the summer months? Does a slump in sales make you feel down on your luck and unmotivated to move forward in your business? My first year…

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Designer Spotlight: Deborah Ross

By Tracy Matthews / July 11, 2014

A BRIEF STORY OF WHAT YOU DO AND WHY YOU DO IT I started making memory jewelry after my grandmother’s funeral I received a memory bracelet from her funeral flowers and knew I could do a better job.…

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How to Plan a Holiday Sales Cycle That Increases Your Revenue by 50% Over Last Year

By Tracy Matthews / July 8, 2014

July is the start of the third quarter and before you know it the holiday season is going to be here. When I had my wholesale and RTW jewelry business, the last 4 months of the year always…

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Designer Spotlight: Susan L. Goldstein

By Tracy Matthews / July 4, 2014

A BRIEF STORY OF WHAT YOU DO AND WHY YOU DO IT In June of 2009 my mother was diagnosed with pancreatic cancer.  I decided to make bracelets and give them to the women in my mother’s life…

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Quick Ways to Get “Results” for Your Jewelry Business

By Tracy Matthews / July 1, 2014

Over the years, I’ve been really “results” focused in my jewelry business. For me, setting goals and achieving those goals is so gratifying. In fact, most recently, I had a strong desire to have a waiting list for…

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Designer Spotlight: Sasha Bravo

By Tracy Matthews / June 27, 2014

A BRIEF STORY OF WHAT YOU DO AND WHY YOU DO IT Aside from the creation process, at the end of the day, what brings me joy is to see the client smile, knowing they can enjoy a beautiful…

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5 Mistakes Designers Make when Photographing Jewellery

By Tracy Matthews / June 24, 2014

This is a guest post by Jess Van Den, the maker of Epheriell jewelry & the founder and editor of Create & Thrive, the site where you can learn how to turn your handmade hobby into a thriving…

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Designer Spotlight: Leslie Garner Moore

By Tracy Matthews / June 20, 2014

A BRIEF STORY OF WHAT YOU DO AND WHY YOU DO IT My passion is creating beautiful, natural and affordable pieces, using mother earth’s gifts.  Mixing metals with a predominance of silver, adding textures and natural stones is…

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How to Get a Retail Buyer’s Attention (and Get Them To Email You Back)

By Tracy Matthews / June 17, 2014

Are you tired of sending emails to buyers and only getting crickets in response? We know! It can feel frustrating and defeating. Over the past several years, the retail landscape has changed and it has become increasingly more…

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